Independence Day Marketing: Should Brands Respond to Roe V. Wade

Brand’s Independence Day marketing may look a little different this year. Independence Day falls on July 4th and has been a day of celebration for the birth of independence in the United States. The day is usually spent with friends or family with festivities ranging from barbecues, fireworks, parades, and concerts. One of the most […]

How to Show Support on Juneteenth for Brands and Agencies

Juneteenth (short for “Jun. 19”) is an annual celebration commemorating the emancipation of enslaved African Americans in the United States. As of Jun. 17, 2021, this day has become a federal holiday bringing greater recognition to black communities’ celebration. However, brands and agencies are still trying to figure out how to show support for Juneteenth […]

Spying on Competitors’ Ad Strategies: Everything You Need to Know

Today, millions of people create conversations, discover products, and connect online. The latest figures show that there are expected to be 3.96 billion social media users worldwide in 2022—a 4.8 percent increase from a year ago. With so many users online, advertisers are fighting for attention. The solution to improving your ad performance? Spying on […]

9 of The Best Agencies for Micro Influencers 

Agencies for micro influencers can help connect brands with the right creators that have a more engaged audience to drive their bottom line. Brands are increasingly shifting budgets to power creator-driven marketing campaigns, with 66% reporting they spent more on this area in the past year compared with previous years, according to a new CreatorIQ […]

7 Best Pinterest Marketing Tools That Will Boost Your Site Traffic

The best Pinterest marketing tools can help brands and agencies drive action with their target audience. Considering the high competition of more popular social networks like Instagram, Facebook, or YouTube, marketers often overlook Pinterest’s social media marketing potential. However, the social media platform benefits ambitious brands, primarily when used with proper Pinterest marketing tools. As […]