The reality is that search traffic converts 9% better than social media traffic – but you must learn the 8 SEO myths to let go of in order to achieve this. Agencies and brands spend significant time and money on improving their search traffic and web rankings, but with new SEO strategies appearing almost every […]
Monthly Archives: May 2020
#FeatureFriday with Groove Jones on How to Go Viral
If you Google “how to go viral” 931 million results will appear – why is that? A viral piece of content on the internet has the ability to reach a huge international audience without having to invest a ton of money or make any extra effort. In viral marketing, the social media user is the […]
Making an Impact: The Top Black-Owned Marketing Agencies
Black-owned marketing agencies bring a unique perspective, diverse skill set, and a deep understanding of inclusive marketing strategies. These agencies bring a fresh perspective and innovative ideas to the table, which can help brands to stand out in a crowded marketplace. Brands working with black-owned agencies can help to create more opportunities for people of […]
Proving That Content Marketing Can Drive ROI with Manifest Digital
More businesses are relying on digital marketing to drive brand awareness and sales, but is this invested time and resources in content marketing driving ROI? Marketers have continually heard that “content is king”, but that phrase could not be more accurate than in today’s unprecedented times. Content marketing costs 62% less than traditional marketing and […]
Marketers on the new normal: Riley Welch, CEO at social media agency 92Social
Recent research has shown that 61% of marketers are altering their short-term media strategy. However, only 9% are making long-term changes. Riley Welch is CEO and Founder at 92Social. How is a company that manages brands’ social media marketing being affected by the pandemic? We connected with Riley to find out. Please describe your job: […]
#FeatureFriday with Ink, Inc. Creative Group on The Rebrand and Digital User Experience Design for DecisionBoundaries
Today’s consumers are technologically savvy and expect businesses to deliver an engaging user experience (UX), or they’ll simply go elsewhere. We’ve all encountered websites and applications that make us want to throw our devices across the room in frustration. However, as a business, it can difficult to provide a great user experience when you’re trying […]