Looking to increase customer engagement, brand loyalty, and success? Then, you need an omnichannel marketing strategy! The rise of e-commerce and the expansion of digital technologies have altered the ways businesses interact with their customers. There are tons of channels to use for marketing and sales communications, such as social media, email, and text messages. […]
Author Archives: Grace Lau
Content Relevance 101: How It Matters And How To Achieve It
With over a billion websites on the internet, there is far from a shortage of online content. But how do you make sure that your company’s content is appearing at the top of search results and meeting customer needs? Two words: content relevance. Read on to learn what it means to have relevant content, why […]
How To Create A Winning Cross-Channel Marketing Strategy
Cross-channel marketing is the solution to constantly evolving technology, and the implications it has on each industry. With more online channels available to consumers than ever before, marketers need to have a plan to handle them. What is Cross-Channel Marketing? Cross-channel marketing is a customer-focused digital marketing technique. Marketers use it to provide an integrated […]