Have you been wondering about the difference between a business vs. creator account on Instagram in 2023? Well, you’re in the right place. With continual Instagram algorithm updates, you may be a part of the percentage of users that have seen a decrease in engagement. Does the algorithm favor content from business vs. creator accounts […]
Category Archives: SEO
6 Tips for Creating a Cohesive Visual Identity with Your Digital Marketing Strategy
When we say a cohesive visual identity, we mean all of the imagery that reflects your brand. This is also sometimes called a brand identity or a corporate identity. It’s one of the first things you need to think about when launching a new business because your visual identity is the first thing prospective customers […]
Inclusive Marketing: 5 Ways To Celebrate AAPI Heritage Month
In case you didn’t know, May is National AAPI Heritage Month — a time to celebrate and amplify the Asian and Pacific Islander community. This is a time to acknowledge and recognize the pivotal contributions the Asian community has made. Brands and agencies that are not a part of the AAPI community have a responsibility […]
8 Best Digital Marketing Newsletters You Should Subscribe to in 2022
Does your email inbox need a digital revamp? I know you may be thinking “not another newsletter,” but just wait, I promise it is worth your while! As a marketer myself, I often find an influx of newsletters in my inbox that I don’t remember subscribing to that provide irrelevant information for my current needs. […]
How To Create A Winning Cross-Channel Marketing Strategy
Cross-channel marketing is the solution to constantly evolving technology, and the implications it has on each industry. With more online channels available to consumers than ever before, marketers need to have a plan to handle them. What is Cross-Channel Marketing? Cross-channel marketing is a customer-focused digital marketing technique. Marketers use it to provide an integrated […]
Social Media Marketing: 10 Trends to Expect in 2022 And Beyond
2021 was another huge year for social media marketing trends. TikTok solidified itself within the mainstream while the old guard innovated on their tried and tested formulas to keep pace. Social media certainly shows no signs of slowing down, both as a commute time killer and perhaps as the greatest marketing platform in the world. But […]
Review Collection Strategy: The Ultimate Guide for Agencies
As a consumer, you’re familiar with websites such as TripAdvisor and Yelp to help sway your purchasing decision. But, the influence of customer reviews isn’t subject to just one industry. Whether your marketing agency has reviews, or you’re just getting started, implementing a review collection strategy is an invaluable asset to your business. The key […]
The Future of Digital: NFT Marketing in 2022 and Beyond
Cryptocurrency has been a hot topic in the digital world for the past few years and there has been a new buzz word floating around lately, NFTs or ‘non-fungible tokens’. The NFT movement has become a key growth aspect of the broader social media space, and while there are many skeptics, leading brands such as […]
Top Website Traffic Sources to Boost Your Website
Beautiful website design, great accessibility, and high-end site functionality mean nothing if a site lacks visitors. That is why digital marketers put much effort into getting website traffic that converts. There are many website traffic sources, and each traffic source has its pros and cons. This guide will help you comprehend and examine the top […]
5 Signs Your Agency’s Marketing Needs To Be Automated in 2022
Are you passionate about improving your agency’s marketing and growth in 2022? Does managing your current clientele leave you with no time for your own marketing needs? Are you struggling to rank for keywords relevant to your unique offering? If you answered ‘yes’ to any of the questions above, your agency might need to automate […]