Impacts of Facebook’s Privacy on Ad Targeting (+8 Tips to Succeed)

Facebook’s privacy settings are undergoing a massive change right now! While this is excellent for users, it means that marketers will have to be more diligent on targeted marketing strategies to abide by Facebook’s privacy rules. The platform has been highly successful in the past decade and a half and has seen unprecedented growth on all fronts, with […]

A Marketer’s Guide To Interpreting Incremental ROAS in 2021

Incremental ROAS or iROAS (Incremental Return on Ad Spend) is the newer method of calculating performance indicators in marketing campaigns. Marketers across the globe prefer this more recent performance indicator. The logic behind iROAS is quite simple – if the brand gains a higher revenue than the ad spend used in customer acquisition, then the […]

10 Spookily Effective Halloween Social Media Campaign Tricks for 2021

The spookiest time of the year is here, and we have the perfect Halloween social media content to spice up your feed! According to the National Retail Federation’s annual survey conducted by Prosper Insights & Analytics, consumer spending on Halloween-related items is expected to reach an all-time high of $10.14 billion, up from $8.05 billion in 2020. […]

State of Social Media Marketing: Agency Edition

Welcome to the first publication of our State of Social Media Marketing: Agency Edition report in collaboration with Sendible! Agency Vista strives to provide a network that fosters authentic networking opportunities with brands, agencies, and marketing software. Over 218 marketing agencies worldwide came alongside industry leaders such as Jay Baer and Nilla Ali to participate […]

The Expert Guide to Relationship Marketing for Unshakeable Brand Loyalty

In order to flourish in a post-pandemic economy, businesses need to focus on relationship marketing.  Finding customers can be hard, and keeping them even harder. Everyone wants to minimize churn in their business, but how do you keep customers coming around? It can feel like no matter the marketing ploys put in place, the offers, and […]

9 Social Media Mockup Tools to Win the Top Clients (Free & Paid)

In 2021 it’s rare to find a marketing agency that isn’t fully invested in one technology stack or another — and social media mockup tools are no exception. With remote work here to stay, transparency is a requirement for successful collaboration. Whether you are working on website design or building social media campaigns, how you […]