Imagine if you could save 15 hours a week – well with Morphio you can. We all have experienced agency life – whether it’s putting out fires or being pulled into meetings there seems to be less time to focus on execution. Campaign complexity has grown and it can be difficult to optimize effectively when […]
Monthly Archives: August 2020
How to Use Empathy in Your B2B Brand Storytelling
Many marketers struggle to humanize a brand and often wonder how it’s possible to use empathy in B2B brand storytelling. Consumers have become accustomed to tuning out branded content based on the sheer volume of daily advertising that they have to deal with. In fact, Marketo, a marketing automation and software business polled more than […]