How to Use Empathy in Your B2B Brand Storytelling

Many marketers struggle to humanize a brand and often wonder how it’s possible to use empathy in B2B brand storytelling. Consumers have become accustomed to tuning out branded content based on the sheer volume of daily advertising that they have to deal with. In fact, Marketo, a marketing automation and software business polled more than […]

Top 5 Benefits of a Social Media Business Page

Whether you’re a B2B or B2C, connecting with your audience through a social media business page is a must. There has been a lot of speculation lately around decreased engagement on Facebook and LinkedIn through new algorithms and Covid-19. The fact is Facebook has 2.5 billion users and LinkedIn has 675 million users – having […]