The Expert Guide to Relationship Marketing for Unshakeable Brand Loyalty

In order to flourish in a post-pandemic economy, businesses need to focus on relationship marketing.  Finding customers can be hard, and keeping them even harder. Everyone wants to minimize churn in their business, but how do you keep customers coming around? It can feel like no matter the marketing ploys put in place, the offers, and […]

Power of UGC: Authenticity, Personalization, and Shoppers’ Trust

93% of marketers agree that consumers trust UGC (user-generated content) more than content created by brands. People trust people. User-generated content is more important than ever as a turbulent global landscape leads consumers to expect brands to show a real, more authentic face. With screentime at an all-time high, people are constantly creating and engaging with content.  […]

Top 19 Lead Generation Software for Marketing Agencies

One of the biggest trends in marketing is the increased use of lead generation software. According to recent reports, 80% of marketers that use automation software drive increased leads (as much as 451% more), and that 77% of them convert more leads than those that don’t use automation. Therefore, marketers are looking for new lead generation software […]

8 Tactics for Delivering Omnichannel Customer Support

Did you know that companies with omnichannel customer engagement strategies retain on average 89% of their customers?  This is compared to a 33% customer retention rates for companies with weak omnichannel strategies. As industry professionals, we’ve all gained plenty of insight from our years in marketing. This article includes information that is relevant to you […]

Customer Retention Softwares to Boost Your Revenue

82% of organizations agree that customer retention costs less than customer acquisition. Most businesses’ bottom line is to increase sales and boost profits in the most cost-effective solutions. There are two ways to achieve this: by attracting new consumers or by retaining old ones. Often, newbie entrepreneurs rely on the first option, but this approach has […]

Digital Authenticity in 2021: How to Build More Authentic Relationships in Business

Digital authenticity has been put on the back burner for many marketers who have been focused exclusively on using data-driven tactics to drive traffic. As Google’s algorithms become more intelligent and intuitive, marketers switched tactics to focus more on brand personality. Winning the love of consumers is not easy. Businesses are always in search of […]

The Only Online Reputation Management Cheatsheet You’ll Ever Need

Online reputation management has been a hot topic in the world of marketing and PR for years. Traditional marketing methods still work. Great service. Good value. Brilliant products. Word-of-mouth. Brand recognition. They’re undeniably effective. But every single one of them has been usurped by a new method: online reputation management.  Many of today’s consumers wouldn’t drink […]

Customer Criticism: How to Respond to Criticism Effectively

Customer criticism is an opportunity to collect information about their needs, opinions, attitudes, and beliefs. With more platforms available to customers to leave their online reviews, it’s no doubt that businesses could get receive a wave of customer criticism. And although you may not want to follow up on these messages, you could hurt your […]

Triggered Emails: Everything Marketers need to know

Triggered emails are the secret weapon to many digital marketers in 2021. Sending relevant emails is the key to increasing conversions and yielding more ROI. Your subscribers are receiving hundreds of emails every day, and therefore, it is extremely important to stand out. The emails you send must be useful to the prospect and well-aligned […]