5 Upcity Alternatives for Marketing Agencies in 2022

Have you been looking to evaluate Upcity alternatives for your marketing agency? Then you’re in the right place. Google processes over 3.5 billion searches per day, and that number is only growing! The keyword ‘marketing agency’ has about 1,580,000,000 search results on Google alone. If you’re lucky enough to have your business rank on the first […]

Instagram Fonts that Drive Higher Engagement

Visual branding on Instagram is an excellent way for marketers to make shareable, relatable content. With all the changes on Instagram and how everything keeps feeling new, many marketers forget that the fonts that Instagram keeps introducing for stories actually make a difference in how content is perceived by target audiences. Conventionally, Instagram had only a few […]

Black Friday Marketing: How the Apple iOS 14 Release May Affect Your Ads and Reporting

Black Friday marketing campaigns are a go! The retail holiday during Cyber Week is interchangeable with deals. This year, much like last year during the pandemic, the traditional holiday shopping experience is going digital. In fact, in 2020, desktop orders were at 49%, while smartphones accounted for 43% during a record-setting year. In June, at WWDC […]

Google Product Listing and Discovery Options: A Holiday Game-Changer

With Black Friday and Cyber Monday just around the corner, the new Google product listing and discovery option could give eCommerce businesses the upper hand. Most sales are still happening online (due to the Covid-19 pandemic), most manufacturers and retailers are concentrating wholly on their digital product listings. They’re looking to maximize all their content […]

Impacts of Facebook’s Privacy on Ad Targeting (+8 Tips to Succeed)

Facebook’s privacy settings are undergoing a massive change right now! While this is excellent for users, it means that marketers will have to be more diligent on targeted marketing strategies to abide by Facebook’s privacy rules. The platform has been highly successful in the past decade and a half and has seen unprecedented growth on all fronts, with […]

A Marketer’s Guide To Interpreting Incremental ROAS in 2021

Incremental ROAS or iROAS (Incremental Return on Ad Spend) is the newer method of calculating performance indicators in marketing campaigns. Marketers across the globe prefer this more recent performance indicator. The logic behind iROAS is quite simple – if the brand gains a higher revenue than the ad spend used in customer acquisition, then the […]

State of Social Media Marketing: Agency Edition

Welcome to the first publication of our State of Social Media Marketing: Agency Edition report in collaboration with Sendible! Agency Vista strives to provide a network that fosters authentic networking opportunities with brands, agencies, and marketing software. Over 218 marketing agencies worldwide came alongside industry leaders such as Jay Baer and Nilla Ali to participate […]

The Best Marketing Automation Software for Agencies in 2021

The best marketing automation software for agencies automates repetitive marketing tasks to allow more time for higher priority activities. Credit card failures, wrong tracking, over or underspending, consuming data pulls — we’ve all experienced it. But automation is no longer the future — it’s here now.  If you’re not yet using automation to improve efficiency […]

25 Digital Marketing Call-to-Action Examples You Can’t Help But Click

An effective digital marketing call-to-action (CTA) eliminates confusion. As a marketer, you’re very familiar with CTA’s but may not realize the magnitude of importance they hold in today’s digital market. Consumers are overwhelmed with brand messages every day. A constant cascade of videos, images, and text that promise to solve their every problem. The outcome? […]