Monthly Archives: February 2021

Just a while ago, the success of a business in social networks was measured by the number of followers. Social media followers are not always active, and an increase in their number is not equal to an increase in sales. Instagram’s algorithms prioritize content that collects more reactions, i.e., content that engages the target audience. […]

With 2020 firmly behind us, it’s time to start strategizing to re-enter the market. The Covid-19 pandemic, global economic crises, social justice movements, and just about a dozen worldwide natural calamities have led to 2020 being an emotionally draining year. 2021 is said to bring about a remarkable change in the global socio-economic scenario. With […]

Social networks have become a key marketing tool for promotion, which many companies and brands can hardly do without. A marketer who promotes products or services can work with 5, 10, or more accounts in different social networks at the same time. Naturally, this takes a lot of precious time, which the marketer often lacks. […]

Businesses, both large and small, have realized the importance of digital and social media marketing. In the earlier days, marketing was done through flyers, word of mouth, signboards, cold calling on the phone, and newspaper and magazine advertisements. With the onset of technology and communication, digitization has taken over the dynamic spread of marketing. Media […]

We live in an amazing time: digital marketing is becoming an integral part of our lives. The continuous evolution of information delivery methods, improved technologies, and new users’ involvement open up new opportunities for businesses daily. When hunting for leads in the virtual market, you will probably encounter content marketing. Creating relevant social media content […]