Most B2B marketers have a pretty good sense of what they’re doing. They understand their target audience — they know how to use social media and digital advertising, and they can spot a false fact from a mile away. However, there’s one area where most B2B marketers fall short: insights. Insights are your secret weapon […]
Monthly Archives: August 2022
Does Pantone’s Color of the Year Matter to Marketers?
Do you remember an iconic scene from The Devil Wears Prada (2006) where Meryl Streep’s character performs a monologue about Andy’s lumpy blue sweater? But, of course, it was not blue – it was cerulean! This specific color was announced as Pantone’s Color of the Year for 2000. Today, in 2022, Pantone has chosen a […]
Web3 Marketing Strategy for Brands and Agencies
Imagine a new type of Internet that understands precisely everything you type and what you ask it to, whether by text, voice, or otherwise, in which all the content you consume is adapted for you more than ever before. Now we are at the turning point of a new stage in the evolution of the […]
TikTok Hashtags That You Can Easily Copy & Paste
TikTok hashtags play an essential role in the success of your video, being a helpful tool for navigating through content. When used correctly, hashtags can boost your visibility on the platform and get higher engagement rates. This post will explore whether hashtags help on TikTok, which popular TikTok hashtags to copy and paste for your […]
The Psychology Behind Colors and Its Importance for Content Marketers
You just finished writing a 2,500-word blog post. Phew. You’re exhausted. As you work through your quality assurance checklist, you may notice that you are missing a call-to-action (CTA) at the bottom of your post. You browse through your current iterations of CTA buttons and land on two options with the same copy: one is […]