Marketers have the choice whether to use inbound or outbound marketing tactics to efficiently drive high ROI. Research shows that people are increasingly getting sick of ads and have been adept to tuning them out. According to Forbes.com, we see upward of 5,000 ads per day – that’s a lot of competition for consumers’ attention. […]
Monthly Archives: December 2019
How To Discover the Perfect Social Media Agency for Your Business
This year, the team officially began working on AgencyVista — a search platform that allows businesses to find their dream social media agency in minutes. Our problem with the current process of finding an awesome social media agency is that it flat-out stinks. As far as actually searching for agencies goes, the options are dismal. […]
The 6 Steps to Building a Winning Client Social Media Strategy
A social media strategy is a blueprint for a business’s social media activity, covering exactly when, what, how and why you should post on social media networks. As well as covering exactly what needs to be posted, it also includes well-considered and documented goals for your social media actions. It covers posts, replies, likes and […]
Smart Targeting: The Better Way To Interact
Have you ever noticed that when you visit your favourite websites that the content and text will interact with you? If you’re a frequent online shopper you may see this when you log into a site and it says “Welcome back [name]!” or the site has suggested products you may like. These are examples of […]
Customer-Centric Mindset: The Key to Success in 2023
A customer-centric mindset is the only way for brands to survive in 2023. This may seem a little dramatic, but it’s the truth. Long gone are the days when businesses could push a well-crafted message that was created in a board room about a product or service and get people to buy. This generation of […]