Looking to increase customer engagement, brand loyalty, and success? Then, you need an omnichannel marketing strategy! The rise of e-commerce and the expansion of digital technologies have altered the ways businesses interact with their customers. There are tons of channels to use for marketing and sales communications, such as social media, email, and text messages. […]
Category Archives: Digital Marketing
Best GPT-4 Alternatives in 2023: Free AI Text Generators
Looking for the best GPT-4 alternatives in 2023? Our team of experts has rounded up the top AI text generators for marketing (free and paid)! Most of us have become accustomed to the world’s most popular search engine becoming a verb and use ‘just google it’ in our everyday vocab. But is that phrase outdated? […]
Best software for marketing agencies 2023
Do the current tools in your tech stack make the list of the best digital marketing software for agencies in 2023? With a potential recession on the horizon, decreasing social ROI, and increasing platform costs—it’s time to evaluate your marketing tools. So, what are the best social media management tools for agencies? What benefits do […]
What is Social Media Analytics? And Why You Need It in 2023
Have you been wondering what exactly social media analytics is? With social media becoming a major platform in marketing, using social media analytics to measure marketing results is also becoming increasingly important. Social media has become an essential avenue for building key relationships with your target audience and increasing revenue. Because of this, social media […]
Business vs. Creator Account on Instagram 2023
Have you been wondering about the difference between a business vs. creator account on Instagram in 2023? Well, you’re in the right place. With continual Instagram algorithm updates, you may be a part of the percentage of users that have seen a decrease in engagement. Does the algorithm favor content from business vs. creator accounts […]
6 Tips for Creating a Cohesive Visual Identity with Your Digital Marketing Strategy
When we say a cohesive visual identity, we mean all of the imagery that reflects your brand. This is also sometimes called a brand identity or a corporate identity. It’s one of the first things you need to think about when launching a new business because your visual identity is the first thing prospective customers […]
Content Automation for Beginners: The Complete Guide
Content automation has revolutionized most areas of modern life, making everyday tasks simpler and easier. The term was first coined by the car industry and referred to the use of automatic processes in mechanized production lines. Its aim was to reduce the human effort required for repetitive manual tasks. Fast forward to the present day, […]
The Best Facebook and Instagram Reels Scheduling Tools
Reel Talk: creating, managing, and optimizing short-form videos is a lot of work. That’s why we’ve rounded up the best Facebook and Instagram Reels scheduling tools. Meta has gone all-in on Reels—and they’re not looking back. Most social media management tools claim to be “all-in-one,” but are they reely? If your current workflow requires you […]
6 Most Common Insights for B2B Marketers and Their Consequences
Most B2B marketers have a pretty good sense of what they’re doing. They understand their target audience — they know how to use social media and digital advertising, and they can spot a false fact from a mile away. However, there’s one area where most B2B marketers fall short: insights. Insights are your secret weapon […]
Does Pantone’s Color of the Year Matter to Marketers?
Do you remember an iconic scene from The Devil Wears Prada (2006) where Meryl Streep’s character performs a monologue about Andy’s lumpy blue sweater? But, of course, it was not blue – it was cerulean! This specific color was announced as Pantone’s Color of the Year for 2000. Today, in 2022, Pantone has chosen a […]