Today, we’re excited to announce a new client verification process that enables more credibility to our Agency Vista members. Now, profile visitors will be able to see if your client has verified their relationship with your agency. This updated process will help give interested buyers a truly holistic view of the agency they’re evaluating. The new […]
Monthly Archives: April 2020
#FeatureFriday with Femmely Marketing on The Ultimate Guide to Empathy-Based Marketing
The guide to empathy-based marketing has been difficult with the rise of marketing automation. As many marketers have turned to automation to increase productivity and efficiency – they’re losing the emotional aspect that builds lasting relationships with their consumers. Forrester Consulting found, “65 percent of marketers struggle to employ emotional marketing as they turn to […]
The Complete Guide to Building Credibility as an Agency
Many brands have incorporated digital as a key part of their marketing strategy – however, there is still a huge percentage of businesses that have been slow to embrace this change. As a marketer, especially one working at an agency, this may not seem relevant to you at all – but, I’m here to tell […]
#FeatureFriday with Caliber Brand Strategy + Content Marketing on B2B Content Marketing in 2020
This week we joined forces with Caliber Brand Strategy + Content Marketing to share their expert knowledge on B2B content marketing in 2020. Figures published by data intelligence company PredictHQ indicate that in February alone, concerns about the coronavirus led to a 500% surge in cancellations and postponements of significant events. Assuming that many marketers will have some […]
#FeatureFriday with i4 Solutions on Insights into Conversion Rate Optimization and Reviews
Now is the time for your business to take advantage of conversion rate optimization and reviews to enhance improve branding as more buyers shift to digital. According to Michael Nathanson, an analyst at MoffettNathanson, with companies widely expected to slash marketing budgets, the ad industry could see nearly $26 billion in lost revenue, or a […]