Independence Day Marketing: Should Brands Respond to Roe V. Wade

Brand’s Independence Day marketing may look a little different this year. Independence Day falls on July 4th and has been a day of celebration for the birth of independence in the United States. The day is usually spent with friends or family with festivities ranging from barbecues, fireworks, parades, and concerts. One of the most […]

Spying on Competitors’ Ad Strategies: Everything You Need to Know

Today, millions of people create conversations, discover products, and connect online. The latest figures show that there are expected to be 3.96 billion social media users worldwide in 2022—a 4.8 percent increase from a year ago. With so many users online, advertisers are fighting for attention. The solution to improving your ad performance? Spying on […]

7 Best Pinterest Marketing Tools That Will Boost Your Site Traffic

The best Pinterest marketing tools can help brands and agencies drive action with their target audience. Considering the high competition of more popular social networks like Instagram, Facebook, or YouTube, marketers often overlook Pinterest’s social media marketing potential. However, the social media platform benefits ambitious brands, primarily when used with proper Pinterest marketing tools. As […]

What to Include in A Client Offboarding Packet for Marketing Agencies

Building long-term and strong relationships with a client is the primary indicator of the project’s success. Unfortunately, the reality is that these relationships are getting shorter. Today the average client-digital agency tenure is less than three years. This means an exceptional client experience has never been more critical. Wrapping up a project on a positive […]