What is Social Media Analytics? And Why You Need It in 2023

Have you been wondering what exactly social media analytics is? With social media becoming a major platform in marketing, using social media analytics to measure marketing results is also becoming increasingly important. Social media has become an essential avenue for building key relationships with your target audience and increasing revenue. Because of this, social media […]

6 Tips for Creating a Cohesive Visual Identity with Your Digital Marketing Strategy

When we say a cohesive visual identity, we mean all of the imagery that reflects your brand. This is also sometimes called a brand identity or a corporate identity. It’s one of the first things you need to think about when launching a new business because your visual identity is the first thing prospective customers […]

Content Automation for Beginners: The Complete Guide

Content automation has revolutionized most areas of modern life, making everyday tasks simpler and easier. The term was first coined by the car industry and referred to the use of automatic processes in mechanized production lines. Its aim was to reduce the human effort required for repetitive manual tasks.  Fast forward to the present day, […]

Highest Paying Affiliate Program for Marketers in 2022

According to Vox, a micro-influencer, defined as someone with 10,000 to 50,000 followers, can earn anywhere between $40,000 and $100,000 per year. If you’re wondering which is the top affiliate program for marketers, you’re in the right place! Affiliate programs aren’t just dedicated to TikTok influencers pushing t-shirt merch. There are a number of marketing tools […]

7 G2 Alternatives for Marketing Software: Features + Pricing

With new brands and products hitting the market daily, review platforms are great tools for software vendors and their customers. While G2 Crowd is a trusted source that helps software companies sell more products and business professionals make better technology decisions, you may also want to investigate G2 alternatives to find your perfect solution. Agency […]

Independence Day Marketing: Should Brands Respond to Roe V. Wade

Brand’s Independence Day marketing may look a little different this year. Independence Day falls on July 4th and has been a day of celebration for the birth of independence in the United States. The day is usually spent with friends or family with festivities ranging from barbecues, fireworks, parades, and concerts. One of the most […]

Spying on Competitors’ Ad Strategies: Everything You Need to Know

Today, millions of people create conversations, discover products, and connect online. The latest figures show that there are expected to be 3.96 billion social media users worldwide in 2022—a 4.8 percent increase from a year ago. With so many users online, advertisers are fighting for attention. The solution to improving your ad performance? Spying on […]

7 Best Pinterest Marketing Tools That Will Boost Your Site Traffic

The best Pinterest marketing tools can help brands and agencies drive action with their target audience. Considering the high competition of more popular social networks like Instagram, Facebook, or YouTube, marketers often overlook Pinterest’s social media marketing potential. However, the social media platform benefits ambitious brands, primarily when used with proper Pinterest marketing tools. As […]