10 Spookily Effective Halloween Social Media Campaign Tricks for 2021

The spookiest time of the year is here, and we have the perfect Halloween social media content to spice up your feed! According to the National Retail Federation’s annual survey conducted by Prosper Insights & Analytics, consumer spending on Halloween-related items is expected to reach an all-time high of $10.14 billion, up from $8.05 billion in 2020. […]

The Expert Guide to Relationship Marketing for Unshakeable Brand Loyalty

In order to flourish in a post-pandemic economy, businesses need to focus on relationship marketing.  Finding customers can be hard, and keeping them even harder. Everyone wants to minimize churn in their business, but how do you keep customers coming around? It can feel like no matter the marketing ploys put in place, the offers, and […]

8 Social Media Mockup Tools to Win the Top Clients (Free & Paid)

In 2021 it’s rare to find a marketing agency that isn’t fully invested in one technology stack or another — and social media mockup tools are no exception. With remote work here to stay, transparency is a requirement for successful collaboration. Whether you are working on website design or building social media campaigns, how you […]

Advertising Mistakes That Annoy Consumers & How To Fix Them

Advertising mistakes are bound to happen. But, is it entirely the advertiser or marketers fault? A large-scale study of ads on eBay found that brand search ad effectiveness was overestimated by up to 4,100%. A similar analysis of Facebook ads threw up a number of 4,000%. Platform measurement errors dramatically affect the decisions marketers make on their campaign management.  […]

Power of UGC: Authenticity, Personalization, and Shoppers’ Trust

93% of marketers agree that consumers trust UGC (user-generated content) more than content created by brands. People trust people. User-generated content is more important than ever as a turbulent global landscape leads consumers to expect brands to show a real, more authentic face. With screentime at an all-time high, people are constantly creating and engaging with content.  […]

8 Tactics for Delivering Omnichannel Customer Support

Did you know that companies with omnichannel customer engagement strategies retain on average 89% of their customers?  This is compared to a 33% customer retention rates for companies with weak omnichannel strategies. As industry professionals, we’ve all gained plenty of insight from our years in marketing. This article includes information that is relevant to you […]

25 Digital Marketing Call-to-Action Examples You Can’t Help But Click

An effective digital marketing call-to-action (CTA) eliminates confusion. As a marketer, you’re very familiar with CTA’s but may not realize the magnitude of importance they hold in today’s digital market. Consumers are overwhelmed with brand messages every day. A constant cascade of videos, images, and text that promise to solve their every problem. The outcome? […]