What is Social Media Analytics? And Why You Need It in 2023

Have you been wondering what exactly social media analytics is? With social media becoming a major platform in marketing, using social media analytics to measure marketing results is also becoming increasingly important. Social media has become an essential avenue for building key relationships with your target audience and increasing revenue. Because of this, social media […]

Business vs. Creator Account on Instagram 2023

Have you been wondering about the difference between a business vs. creator account on Instagram in 2023? Well, you’re in the right place. With continual Instagram algorithm updates, you may be a part of the percentage of users that have seen a decrease in engagement. Does the algorithm favor content from business vs. creator accounts […]

6 Tips for Creating a Cohesive Visual Identity with Your Digital Marketing Strategy

When we say a cohesive visual identity, we mean all of the imagery that reflects your brand. This is also sometimes called a brand identity or a corporate identity. It’s one of the first things you need to think about when launching a new business because your visual identity is the first thing prospective customers […]

Content Automation for Beginners: The Complete Guide

Content automation has revolutionized most areas of modern life, making everyday tasks simpler and easier. The term was first coined by the car industry and referred to the use of automatic processes in mechanized production lines. Its aim was to reduce the human effort required for repetitive manual tasks.  Fast forward to the present day, […]

The Best Facebook and Instagram Reels Scheduling Tools

Reel Talk: creating, managing, and optimizing short-form videos is a lot of work. That’s why we’ve rounded up the best Facebook and Instagram Reels scheduling tools. Meta has gone all-in on Reels—and they’re not looking back. Most social media management tools claim to be “all-in-one,” but are they reely? If your current workflow requires you […]

6 Most Common Insights for B2B Marketers and Their Consequences

Most B2B marketers have a pretty good sense of what they’re doing. They understand their target audience — they know how to use social media and digital advertising, and they can spot a false fact from a mile away.  However, there’s one area where most B2B marketers fall short: insights. Insights are your secret weapon […]

TikTok Hashtags That You Can Easily Copy & Paste

TikTok hashtags play an essential role in the success of your video, being a helpful tool for navigating through content. When used correctly, hashtags can boost your visibility on the platform and get higher engagement rates. This post will explore whether hashtags help on TikTok, which popular TikTok hashtags to copy and paste for your […]