Digital Asset Management: Is It Necessary for a Marketing Agency Client’s Success?

Digital asset management will continue to grow exponentially as digital content creation and sharing increase. With more brands turning to marketing agencies to support and grow their digital initiatives, the need for organizing and pulling multiple digital assets across various brands becomes more prominent. Your clients want to be able to find specific content pieces, […]

Best Email Marketing Tools for Small Businesses in 2021

There is no shortage of email marketing tools for small businesses, with no indication of slowing down. With an overlapping buffet of purpose-built solutions that carry out virtually any conceivable task make it all the more difficult for marketers to decide what technology can truly enhance their marketing effectively and within their budget. Email marketing […]

Performance-based Marketing: 11 Tools You Can Use

Effective marketing strategies are essential in every business. Whether it is email marketing, SEO, or content marketing, they help businesses increase their revenue and achieve their goals. Performance-based marketing is slowly rising to the occasion because of how effective it is in selling products and services. For those who are not familiar with this type […]

The Future of Truth-Based Marketing with Jay Baer: Why Honesty and Integrity Pay

Does the future of brand communication lay in truth-based marketing? Numerous studies have suggested that both traditional and digital advertising are losing their power. The Edelman Trust Barometer Special Report found that nearly 7 in 10 people claim that they use one or more advertising avoidance strategies. The shift has shown double-digit increases from those […]

12 Successful Brands on Pinterest with Awesome Marketing Strategies

Sometimes the best way to get inspired is by seeing what’s currently working for others, so we’ve found 12 successful brands on Pinterest with awesome marketing strategies. Social media networks like Pinterest have blown up the landscape with their excellent, engaging, go-to-market strategies to get better users. Most businesses with social media presence have also […]

How to Design The Perfect Pin to Go Viral on Pinterest in 2021

Do you want to know how to design the perfect pin to go viral? Pinterest is currently one of the most valuable social media tools. With more than 487 million people using Pinterest monthly, it is no surprise the most businesses insist on a presence. Pinterest helps users find ideas that inspire their future purchases. For businesses, […]

Instagram Video: The Ultimate Guide to Posts, Stories, Live, and IGTV

Instagram video has become a trending topic ever since the head of the platform announced that it was no longer a photo-sharing app. And this trend isn’t going anywhere, recently Tik Tok just surpassed 3 billion downloads globally — the first non-facebook app to reach this milestone. More statistics prove that video is the fastest-growing segment of digital advertising, […]

Triggered Emails: Everything Marketers need to know

Triggered emails are the secret weapon to many digital marketers in 2021. Sending relevant emails is the key to increasing conversions and yielding more ROI. Your subscribers are receiving hundreds of emails every day, and therefore, it is extremely important to stand out. The emails you send must be useful to the prospect and well-aligned […]

How to Respond to Negative Social Media Comments: Agency Edition

When managing a brand’s online profiles, it’s best to have a conversation with everyone involved on how to respond to negative social media comments. As an agency, you may not have all of the quick answers available to these negative comments and might require some processes put into place in order to assist that user […]