Advertising mistakes are bound to happen. But, is it entirely the advertiser or marketers fault? A large-scale study of ads on eBay found that brand search ad effectiveness was overestimated by up to 4,100%. A similar analysis of Facebook ads threw up a number of 4,000%. Platform measurement errors dramatically affect the decisions marketers make on their campaign management. […]
Monthly Archives: September 2021
Power of UGC: Authenticity, Personalization, and Shoppers’ Trust
93% of marketers agree that consumers trust UGC (user-generated content) more than content created by brands. People trust people. User-generated content is more important than ever as a turbulent global landscape leads consumers to expect brands to show a real, more authentic face. With screentime at an all-time high, people are constantly creating and engaging with content. […]
Top Lead Generation Software for Marketing Agencies
One of the biggest trends in marketing is the increased use of lead generation software. According to recent reports, 80% of marketers that use automation software drive increased leads (as much as 451% more), and that 77% of them convert more leads than those that don’t use automation. Therefore, marketers are looking for new lead generation software […]
Local SEO: How to Optimize Your Client’s Site for Local Search
If your client serves their customers locally, you should optimize their site for local SEO so that more people can find them. If you’ve heard the term ‘SEO,’ then you most likely are thinking of a very specific kind of optimization: the kind that involves putting keywords on pages. And while that is an important […]
8 Tactics for Delivering Omnichannel Customer Support
Did you know that companies with omnichannel customer engagement strategies retain on average 89% of their customers? This is compared to a 33% customer retention rates for companies with weak omnichannel strategies. As industry professionals, we’ve all gained plenty of insight from our years in marketing. This article includes information that is relevant to you […]
Everything Marketers Should Know About Content Syndication
Content syndication has existed for many years and performed very much the same role as it does today. However, over the years, its nature had to undergo specific changes to remain relevant. As the elements defining great content changed, content syndication also had to evolve. The task of a content marketer is to fill a […]
Customer Retention Softwares to Boost Your Revenue
82% of organizations agree that customer retention costs less than customer acquisition. Most businesses’ bottom line is to increase sales and boost profits in the most cost-effective solutions. There are two ways to achieve this: by attracting new consumers or by retaining old ones. Often, newbie entrepreneurs rely on the first option, but this approach has […]
Make Money on Social Media in 2021: 8 Easy Ideas
You don’t need to be a genius or a celebrity to make money on social media. In fact, more and more regular people are jumping on this medium to make a living. Especially in this COVID-era wherein everyone is advised to stay indoors, all you need to have is a computer and an Internet connection, […]