As many agencies are putting marketing plans on hold and freezing spend – the power of branding during a pandemic is becoming more prominent. Bradley Johnson wrote, “the economy needs marketers and marketing”, recalling General Motors’ “Keep America Rolling” campaign in 2001. As an agency, it can be unnerving as clients begin to pause campaigns […]
Monthly Archives: March 2020
How To Navigate Marketing During The Coronavirus
With the uncertainty of the coronavirus businesses have begun scrambling to navigate the pandemic. Large organizations and small businesses are facing challenging times as the economic impact of the coronavirus starts to hit. Companies will need to adjust their current work flow process and business strategy to make it through these trying times. Stephen Hawking […]
Creating Meaningful Connections Through Personal Selling
Technology has allowed us to improve productivity in business dramatically and collect anything we want through big data analytics. With all of this information at our fingertips, we’re faced with a new problem – respecting consumer’s privacy while still giving them a personalized experience. That’s where creating meaningful connections through personal selling comes in – […]
#FeatureFriday with Play Media on How To Conduct A Keyword Analysis
This week we joined forces with Play Media to share their expert knowledge on how to conduct a keyword analysis. Our past features have focused on the happy marriage of marketing and sales and the ultimate guide to video marketing. As a member of the Agency Vista marketing team regularly contributing content to our site, I […]