While everybody makes mistakes, IG mistakes can cost brands big time if you aren’t effectively using the platform. Instagram has the potential to take a business from zero to millions with the viral nature on the app. While some IG mistakes may seem like a no brainer, like not buying your followers, others may be […]
Category Archives: Content Marketing
Independence Day Marketing: Should Brands Respond to Roe V. Wade
Brand’s Independence Day marketing may look a little different this year. Independence Day falls on July 4th and has been a day of celebration for the birth of independence in the United States. The day is usually spent with friends or family with festivities ranging from barbecues, fireworks, parades, and concerts. One of the most […]
4th of July Email Subject Lines to Boost ClickThroughs
While the 4th of July is a federal holiday in the United States and a massive celebration for all Americans, it also offers an excellent opportunity for businesses to boost their sales. Consumers will be stocking up on fireworks, food, drinks, and other supplies this upcoming weekend. One of the most effective ways to align […]
How To Celebrate Social Media Day #SMDay for Brands and Agencies
As of 2022, the average daily social media usage of internet users worldwide amounted to 147 minutes per day. Due to its impact on society across the globe, Social Media Day was born on June 30. There is no doubt that holidays provide a significant boost to brand’s on social media. Whether one falls on […]
How to Show Support on Juneteenth for Brands and Agencies
Juneteenth (short for “Jun. 19”) is an annual celebration commemorating the emancipation of enslaved African Americans in the United States. As of Jun. 17, 2021, this day has become a federal holiday bringing greater recognition to black communities’ celebration. However, brands and agencies are still trying to figure out how to show support for Juneteenth […]
Spying on Competitors’ Ad Strategies: Everything You Need to Know
Today, millions of people create conversations, discover products, and connect online. The latest figures show that there are expected to be 3.96 billion social media users worldwide in 2022—a 4.8 percent increase from a year ago. With so many users online, advertisers are fighting for attention. The solution to improving your ad performance? Spying on […]
Content Relevance 101: How It Matters And How To Achieve It
With over a billion websites on the internet, there is far from a shortage of online content. But how do you make sure that your company’s content is appearing at the top of search results and meeting customer needs? Two words: content relevance. Read on to learn what it means to have relevant content, why […]
9 of The Best Agencies for Micro Influencers
Agencies for micro influencers can help connect brands with the right creators that have a more engaged audience to drive their bottom line. Brands are increasingly shifting budgets to power creator-driven marketing campaigns, with 66% reporting they spent more on this area in the past year compared with previous years, according to a new CreatorIQ […]
7 Best Pinterest Marketing Tools That Will Boost Your Site Traffic
The best Pinterest marketing tools can help brands and agencies drive action with their target audience. Considering the high competition of more popular social networks like Instagram, Facebook, or YouTube, marketers often overlook Pinterest’s social media marketing potential. However, the social media platform benefits ambitious brands, primarily when used with proper Pinterest marketing tools. As […]
50 CTA Examples You Can’t Help But Click
In a world where attention spans are rapidly reducing due to the sheer amount of information available, do your audience a favor by using a high-quality call-to-action (CTA). A CTA acts as the desired action of the overall text that transparently suggests the user should make: buy, like, subscribe to the newsletter, and more. A […]