6 Tips for Creating a Cohesive Visual Identity with Your Digital Marketing Strategy

When we say a cohesive visual identity, we mean all of the imagery that reflects your brand. This is also sometimes called a brand identity or a corporate identity. It’s one of the first things you need to think about when launching a new business because your visual identity is the first thing prospective customers […]

6 Most Common Insights for B2B Marketers and Their Consequences

Most B2B marketers have a pretty good sense of what they’re doing. They understand their target audience — they know how to use social media and digital advertising, and they can spot a false fact from a mile away.  However, there’s one area where most B2B marketers fall short: insights. Insights are your secret weapon […]