When we say a cohesive visual identity, we mean all of the imagery that reflects your brand. This is also sometimes called a brand identity or a corporate identity. It’s one of the first things you need to think about when launching a new business because your visual identity is the first thing prospective customers […]
Author Archives: Shane Barker
6 Most Common Insights for B2B Marketers and Their Consequences
Most B2B marketers have a pretty good sense of what they’re doing. They understand their target audience — they know how to use social media and digital advertising, and they can spot a false fact from a mile away. However, there’s one area where most B2B marketers fall short: insights. Insights are your secret weapon […]
The Psychology Behind Colors and Its Importance for Content Marketers
You just finished writing a 2,500-word blog post. Phew. You’re exhausted. As you work through your quality assurance checklist, you may notice that you are missing a call-to-action (CTA) at the bottom of your post. You browse through your current iterations of CTA buttons and land on two options with the same copy: one is […]
4 Ways to Prepare Your Content Marketing Career for the AI Era
The rise of artificial intelligence is changing the way we do business. And if you want to succeed in your content marketing career in this new world, now is a great time for you to consider upgrading your skills, staying flexible and paying attention to how AI can shape your career. Many marketing teams have […]