Today, millions of people create conversations, discover products, and connect online. The latest figures show that there are expected to be 3.96 billion social media users worldwide in 2022—a 4.8 percent increase from a year ago. With so many users online, advertisers are fighting for attention. The solution to improving your ad performance? Spying on […]
Category Archives: Digital Marketing
Content Relevance 101: How It Matters And How To Achieve It
With over a billion websites on the internet, there is far from a shortage of online content. But how do you make sure that your company’s content is appearing at the top of search results and meeting customer needs? Two words: content relevance. Read on to learn what it means to have relevant content, why […]
9 of The Best Agencies for Micro Influencers
Agencies for micro influencers can help connect brands with the right creators that have a more engaged audience to drive their bottom line. Brands are increasingly shifting budgets to power creator-driven marketing campaigns, with 66% reporting they spent more on this area in the past year compared with previous years, according to a new CreatorIQ […]
7 Best Pinterest Marketing Tools That Will Boost Your Site Traffic
The best Pinterest marketing tools can help brands and agencies drive action with their target audience. Considering the high competition of more popular social networks like Instagram, Facebook, or YouTube, marketers often overlook Pinterest’s social media marketing potential. However, the social media platform benefits ambitious brands, primarily when used with proper Pinterest marketing tools. As […]
50 CTA Examples You Can’t Help But Click
In a world where attention spans are rapidly reducing due to the sheer amount of information available, do your audience a favor by using a high-quality call-to-action (CTA). A CTA acts as the desired action of the overall text that transparently suggests the user should make: buy, like, subscribe to the newsletter, and more. A […]
What to Include in A Client Offboarding Packet for Marketing Agencies
Building long-term and strong relationships with a client is the primary indicator of the project’s success. Unfortunately, the reality is that these relationships are getting shorter. Today the average client-digital agency tenure is less than three years. This means an exceptional client experience has never been more critical. Wrapping up a project on a positive […]
Best Father’s Day Ads For Your Inspiration
“When you need real understanding, when you need someone to care, when you need someone to guide you … A father’s always there.” – Thomas J. Langley. Mother’s Day is over, so it is time for dads to receive love, gratitude, and appreciation. This year, Father’s Day is celebrated on June 19th – the third […]
Memorial Day Social Media Do’s and Don’ts
Every year on the last Monday of May, the United States celebrates the national holiday Memorial Day. On this day, Americans honor the memory of those who died in all wars, armed conflicts, and all deceased citizens of the United States of America. Memorial Day social media posts are all about thanks to the brave […]
Digital Collectibles on Instagram: What Brands and Agencies Need to Know
NFTs are slowly moving into all media spheres: from video games to metaverses. And it is only a matter of time when in some WhatsApp, a person will have not an ordinary picture but a non-fungible tokenon the avatar. So, today we are talking about digital collectibles on Instagram. A few months ago, Meta CEO […]
Inclusive Marketing: 5 Ways To Celebrate AAPI Heritage Month
In case you didn’t know, May is National AAPI Heritage Month — a time to celebrate and amplify the Asian and Pacific Islander community. This is a time to acknowledge and recognize the pivotal contributions the Asian community has made. Brands and agencies that are not a part of the AAPI community have a responsibility […]