“When you need real understanding, when you need someone to care, when you need someone to guide you … A father’s always there.” – Thomas J. Langley.
Mother’s Day is over, so it is time for dads to receive love, gratitude, and appreciation. This year, Father’s Day is celebrated on June 19th – the third Sunday of June. People are already searching for a unique gift for their fathers, and we see numerous Father’s Day ads all around.
Except for fathers, businesses also wait impatiently for this holiday. No doubt, when it comes to expanding your commercial reach, attracting new customers, and boosting conversions, Father’s Day, celebrated in many parts of the world, is one of the most successful annual events for brands and businesses of different sectors.
We have gathered the top 10 most viewed Father’s Day video ads and ad copy ideas to get you inspired. But before we go any further, it is worth looking at a few Father’s Day spending stats in 2022.
Father’s Day Spending Stats in 2022
National Retail Federation (NRF) has conducted its annual Father’s Day survey with Prosper Insights & Analytics to see how Americans plan to celebrate this special day. Here are a few numbers from NRF research to keep in mind this year.
- 76% of survey participants plan to celebrate Father’s Day this year. In 2021, 75% confirmed their plans to celebrate the annual holiday.
- Despite growing concerns about inflation, consumers aged 18+ plan to spend an average of $171.79 per person to honor their fathers. It is approximately the same amount as last year’s expected average spending of $174.10. Total consumer spending this Father’s Day is expected to total $20 billion.
- When it comes to what is important to consumers when picking out a Father’s Day gift, “finding a gift that is unique or different” gets 44% and “finding a gift that creates a special memory” – 37%.
- The most popular gift categories are:
- Greeting cards – 58%
- Clothing – 50%
- Special outing – 48%
- Gift cards – 46%
- 25% of consumers plan to give “gifts of experience” such as tickets to a concert or sporting event. Another 37% are interested in extending the longevity of the celebration by gifting a subscription box service.
- 47% of 25-34-year old consumers look to retailers for Father’s Day gift inspiration.
- 40% of consumers plan online shopping; 34% plan to shop at department stores; 22% prefer specialty stores and discount stores.
With more and more emphasis on Father’s Day, it is high time to create a compelling marketing offer and motivate shoppers to buy from your brand. Before working on Father’s Day ad, check out 10 Father’s Day video ads that captured viewer attention last year.
Top 10 Most Viewed Father’s Day Video Ads
Online video consumption is snowballing, and the most viewed video ads from Father’s Day below prove this fact. Check out the top 10 list to grab some inspiration. These video campaigns convey a brand message and connect emotionally, showing the new ways to interpret fatherhood.
1. Aviation Gin – Ryan Reynolds’ Vasectomy (10,816,930 views)
Ryan Reynolds, who acquired a significant stake in Aviation Gin in February 2018, is serving up the most refreshing cocktail for the most refreshing job in the world, Dad. The “Deadpool” star dropped a cheeky new ad for his spirits brand, Aviation American Gin. In it, he showed fans how to whip up a cocktail of his creation, which he named “the Vasectomy.” He referenced the business and sleepless nights fatherhood brings in perfect deadpan during his tutorial.
2. Ritz Crackers – Foster Welcome (9,820,661 views)
RITZ brand partners with the National Foster Parent Association to recognize and celebrate foster parents who welcome youth into their families. The video campaign illustrates the emotional but exciting experience of welcoming a new foster child into the family. The brand hopes to elevate its inspiring stories and raise awareness around how meaningful it is to be a foster mom or dad.
3. Wegmans – Happy Father’s Day (2,693,816 views)
Be careful! It is too delicious Father’s Day ad. Wegmans’s customers choose the brand for the helpful people in the stores, help with delicious meals from their chefs, and the freshest ingredients possible. Wegmans promises to help with everything you need to plan a delicious celebration for Dad. From savory mains to new and tasty sides, the brand suggests trying these items for the perfect Father’s Day celebration.
4. Lagavulin – Nick Offerman’s Father’s Day: Part Five (2,283,681 views)
Nick decided to put his best foot forward (or bottle, if you will) and embark on his most ambitious journey yet to create a Father’s Day gift worthy of the original Mr. Offerman’s approval. So, together, ahead of World Whisky Day and just in time for their Father’s Day tradition, Nick and Ric invite you to pour a dram of the newest release from Nick Offerman and Lagavulin Islay Single Malt Scotch Whisky – Lagavulin Offerman Edition: Guinness Cask Finish.
5. Nothing Bundt Cakes – Treat Day This Father’s Day (1,848,130 views)
Nothing Bundt Cakes suggested treating Dad to their handcrafted “Best Dad A’round” decorated bundt cake crowned with the delicious signature cream cheese frosting. It is the perfect dessert to top off your Father’s Day celebration.
6. Dear #ULTRADAD | Michelob ULTRA (1,836,451 views)
Brewed for those who live fit and fun, Michelob ULTRA is the superior light beer that celebrates an active, balanced lifestyle. The brand’s Father’s Day ad celebrates all the men who helped shape us, including the father figures who rose to the occasion. Such a heart-touching video work!
7. PGA Tour Superstore – Father’s Day (1,814,730 views)
Before heading home from the golf course, a young man bolts out of his Father’s car to grab something from the cart, leaving his befuddled dad to close the door to avoid getting soaked by the downpour. In honor of Father’s Day 2021, PGA TOUR Superstore highlights this and other moments representing “the rounds worth remembering.”
8. Grand Canyon University – Make This Father’s Day One to Remember (1,398,847 views)
Grand Canyon University suggests celebrating yourself and dads everywhere for your commitments and the protection you provide. Check out this warm and emotional video reminding you to honor those who bring your family strength, security, and love.
9. SCHEELS – Fathers Day 2021 (1,091,149 views)
Happy Father’s Day ad from Scheels! A dad spends quality time with his kids on a camping trip, and they have a blast fishing, playing corn hole, and grilling outside. Scheels wishes all dads a happy Father’s Day.
10. Flaviar – The Best Father’s Day Gift (1,032,821 views)
Finding an appropriate Father’s Day gift can be a hassle, especially if your dad is hard to shop for. Flaviar offers to elevate your dad’s passion for trying new or unknown Whiskeys and expand his palate. And it is an excellent excuse to share a glass of something special with the [legal-drinking-aged] boys.
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Father’s Day Ad Copy Ideas
Father’s Day is an excellent opportunity to kick off your sales since shoppers are increasingly willing to open their wallets. Whether you are working on Father’s Day ads for social media, email campaigns, or print advertising, you will find the following Father’s Day sale slogans and sayings effective to draw attention to your brand.
- Dad, meet grill.🍖
- Father’s Day Savings Inside!
- Father’s Day Look Of The Week
- For the Man Who Has Everything
- Cool, strong & sharp – just like Dad
- Just in Time for Father’s Day!
- Celebrate Dad | Exclusive Savings Ends Soon
- Father’s day ideas | Treat your dad this year
- Father’s Day is in Two Weeks – Don’t Forget Dad
- Discover BOLD new arrivals for Father’s Day giving
- Every Dad Has His Day
- Go Ahead. Make Dad’s Day!✨
- Dress Up Dad This Father’s Day
- Get Ready For Father’s Day -Shop Our Men’s BOGO Event
- This Father’s Day, Celebrate Dad
- Dad’s gonna love this.
- The Father’s Day Sale Starts Now
- Dad always saves the day…now it’s your turn
- If all your dad is missing is a cape…
- How to Make a Dad Tear Up
- What Dad Really Wants for Father’s Day
- Dadliest Catch: It’s our Dad Joke of the year!
- Don’t Forget Dad! Father’s Day is June 19th
- What are you getting Dad?
- Dad DEALS (for the host, grill master + more)
- You know it’s almost Father’s Day, right?
- You Owe it to Dad
- Thank you, dad!
- Treats galore to spoil your father on June 19th
- What Dad Really Wants for Father’s Day
- Father’s Day Exclusives: Library Verticals & More
- Dad always saves the day…now it’s your turn
- Top 7 ideas for Dad, Hurry + FREE SHIPPING 48 hours only
- What He Wants For Father’s Day – Give Dad Style
- Spoil dad with a FREE trio
- What are you getting Dad?
- Celebrating dads from coast to coast + free shipping
- The evolution of Dad.
- Game On – Gifts for Dad – Plus Gift Card Giveaways
- What Dad Really Wants This Father’s Day
- Dad’s Really Going to Love These
- What’s on his list? Gifts he truly deserves this Father’s Day
- 10 Things Your Dad Really Wants this Father’s Day
- Still Deciding? Shop Our Father’s Day Gift Guide
- Order Your Personalized Gifts For Dad By Sunday
- Father’s Day Gifts On Sale Now
- Make Dad Proud with these Great Father’s Day Gifts
- Gifts For Your Casually Cool Dad
- Don’t Forget Dad! Free Shipping on Father’s Day Gifts!
- The Father’s Day Gift Guide is Here + 15% off
- Perfect Father’s Day Gifts For EVERY Dad
- Find modern gifts for groovy dads
- The Perfect Gift For Father’s Day
- Father’s Day! Gifts For the Worlds Greatest Dad’s….
- Surprise Dad with a gift of sweet and savory treats
- A Timeless Gift for Father’s Day
- Don’t Blow Father’s Day! (Order Your Gift Today)
- An exceptional gift for a remarkable man
- The gift for the dad who has everything 🎁
- Father’s Day Gifts Under $20, $50, $100
- Make His Father’s Day – Give the Perfect Gift! + Free Shipping
- Best Father’s Day Gift Ever – Save up to 40%
- Send a Gift to Dad in Time – Order Before 12 PM EST
- Last chance to shop engraved Father’s Day gifts
- Did you wait? It’s not too late! HUGE deals on Dad’s Day gifts.
- Final day free ship + 100 gifts for Dad!
Conclusion
Father’s Day is a golden opportunity for brands to stand out from the crowd and increase sales. The holiday gets more and more emphasis around the world. With proper planning, you will be able to craft an effective Father’s Day ad campaign and enjoy the fantastic profit. Hopefully, you have grabbed some holiday inspiration to create something warm and sentimental to touch the heart of the most influential men in our lives.
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