Social Media Marketing: 10 Trends to Expect in 2022 And Beyond

2021 was another huge year for social media marketing trends. TikTok solidified itself within the mainstream while the old guard innovated on their tried and tested formulas to keep pace. Social media certainly shows no signs of slowing down, both as a commute time killer and perhaps as the greatest marketing platform in the world.  But […]

The Expert Guide to Relationship Marketing for Unshakeable Brand Loyalty

In order to flourish in a post-pandemic economy, businesses need to focus on relationship marketing.  Finding customers can be hard, and keeping them even harder. Everyone wants to minimize churn in their business, but how do you keep customers coming around? It can feel like no matter the marketing ploys put in place, the offers, and […]

The Only Online Reputation Management Cheatsheet You’ll Ever Need

Online reputation management has been a hot topic in the world of marketing and PR for years. Traditional marketing methods still work. Great service. Good value. Brilliant products. Word-of-mouth. Brand recognition. They’re undeniably effective. But every single one of them has been usurped by a new method: online reputation management.  Many of today’s consumers wouldn’t drink […]