The happy marriage of marketing and sales – often times, thought of as one of them same. Let’s face it, to the average business person, marketing equals promotion. Sales and marketing have been elements of business for centuries, but they are constantly evolving — perhaps at no point as rapidly as in the past few […]
Category Archives: Digital Marketing
#FeatureFriday with 92Social on The Ultimate Guide to Video Marketing
Welcome to our first-ever #FeatureFriday! This week the Agency Vista marketing team launched #FeatureFriday. This will involve select marketing agencies sharing their expert opinions on all things marketing and agency focused. This week’s topic? The ultimate guide to video marketing. #FeatureFriday: The Ultimate Guide to Video Marketing As Agency Vista’s Head of Marketing, I was […]
Amazon Advertising: 3 Ways To Drive More Conversions
Has your organization considered Amazon advertising? If you work at or are an agency that works with a large organization, the smallest details can feel like it takes forever to get approved when there is such a large hierarchy for it to go through. But with PPC bidding wars and black-hat SEO tactics becoming more […]
Digital Marketing Mistakes That Cost You Conversions
In an ever-evolving technology era, it’s unrealistic to think that you aren’t going to make a few digital marketing mistakes along the way. But if you are continually making the same mistakes – it can be costly in more ways than one. Sometimes, mistakes aren’t just one big blunder. Instead, they’re a series of little […]
Customer Retention Strategies That Every Agency Should Know
Most businesses generally focus their marketing efforts on lead generation and sales, customer retention strategies tend to be put on the backburner. Of course, acquiring new leads is great, but retaining existing customers should be your primary focus. According to Brandongaille, 12-15% of consumers who are loyal to an organization represent 55 – 70% of […]
Inbound vs. Outbound Marketing
Marketers have the choice whether to use inbound or outbound marketing tactics to efficiently drive high ROI. Research shows that people are increasingly getting sick of ads and have been adept to tuning them out. According to Forbes.com, we see upward of 5,000 ads per day – that’s a lot of competition for consumers’ attention. […]
How To Discover the Perfect Social Media Agency for Your Business
This year, the team officially began working on AgencyVista — a search platform that allows businesses to find their dream social media agency in minutes. Our problem with the current process of finding an awesome social media agency is that it flat-out stinks. As far as actually searching for agencies goes, the options are dismal. […]
The 6 Steps to Building a Winning Client Social Media Strategy
A social media strategy is a blueprint for a business’s social media activity, covering exactly when, what, how and why you should post on social media networks. As well as covering exactly what needs to be posted, it also includes well-considered and documented goals for your social media actions. It covers posts, replies, likes and […]
Smart Targeting: The Better Way To Interact
Have you ever noticed that when you visit your favourite websites that the content and text will interact with you? If you’re a frequent online shopper you may see this when you log into a site and it says “Welcome back [name]!” or the site has suggested products you may like. These are examples of […]
Customer-Centric Mindset: The Key to Success in 2023
A customer-centric mindset is the only way for brands to survive in 2023. This may seem a little dramatic, but it’s the truth. Long gone are the days when businesses could push a well-crafted message that was created in a board room about a product or service and get people to buy. This generation of […]