Category Archives: Customer Retention

8 Tactics for Delivering Omnichannel Customer Support

Did you know that companies with omnichannel customer engagement strategies retain on average 89% of their customers?  This is compared to a 33% customer retention rates for companies with weak omnichannel strategies. As industry professionals, we’ve all gained plenty of insight from our years in marketing. This article includes information that is relevant to you […]

Customer Retention Softwares to Boost Your Revenue

82% of organizations agree that customer retention costs less than customer acquisition. Most businesses’ bottom line is to increase sales and boost profits in the most cost-effective solutions. There are two ways to achieve this: by attracting new consumers or by retaining old ones. Often, newbie entrepreneurs rely on the first option, but this approach has […]

Digital Authenticity in 2021: How to Build More Authentic Relationships in Business

Digital authenticity has been put on the back burner for many marketers who have been focused exclusively on using data-driven tactics to drive traffic. As Google’s algorithms become more intelligent and intuitive, marketers switched tactics to focus more on brand personality. Winning the love of consumers is not easy. Businesses are always in search of […]

The Only Online Reputation Management Cheatsheet You’ll Ever Need

Online reputation management has been a hot topic in the world of marketing and PR for years. Traditional marketing methods still work. Great service. Good value. Brilliant products. Word-of-mouth. Brand recognition. They’re undeniably effective. But every single one of them has been usurped by a new method: online reputation management.  Many of today’s consumers wouldn’t drink […]

Customer Criticism: How to Respond to Criticism Effectively

Customer criticism is an opportunity to collect information about their needs, opinions, attitudes, and beliefs. With more platforms available to customers to leave their online reviews, it’s no doubt that businesses could get receive a wave of customer criticism. And although you may not want to follow up on these messages, you could hurt your […]

Triggered Emails: Everything Marketers need to know

Triggered emails are the secret weapon to many digital marketers in 2021. Sending relevant emails is the key to increasing conversions and yielding more ROI. Your subscribers are receiving hundreds of emails every day, and therefore, it is extremely important to stand out. The emails you send must be useful to the prospect and well-aligned […]

How to Respond to Negative Social Media Comments: Agency Edition

When managing a brand’s online profiles, it’s best to have a conversation with everyone involved on how to respond to negative social media comments. As an agency, you may not have all of the quick answers available to these negative comments and might require some processes put into place in order to assist that user […]

B2B Content Marketing Measurement Tips for 2021

B2B content marketing measurement allows marketers to understand the impact of their efforts and optimize campaigns for better engagement and more effectively attribute ROI. With so much competition online, it’s crucial for your business and your clients to maximize your existing efforts. There is always opportunities to test your online marketing to ensure that you are […]

White Label Marketing Services: 7 Ideas To Resell & Make More Money

White label marketing services are a fast-track approach to becoming a “full-service” marketing agency. As your agency starts to grow and more clients ask for additional services, you can find yourself struggling to accommodate their needs on your own. Digital marketing is still growing and with new attribution models coming into play, achieving a full-funnel […]