Effective marketing strategies are essential in every business. Whether it is email marketing, SEO, or content marketing, they help businesses increase their revenue and achieve their goals. Performance-based marketing is slowly rising to the occasion because of how effective it is in selling products and services. For those who are not familiar with this type […]
Category Archives: Digital Marketing
The Future of Truth-Based Marketing with Jay Baer: Why Honesty and Integrity Pay
Does the future of brand communication lay in truth-based marketing? Numerous studies have suggested that both traditional and digital advertising are losing their power. The Edelman Trust Barometer Special Report found that nearly 7 in 10 people claim that they use one or more advertising avoidance strategies. The shift has shown double-digit increases from those […]
12 Successful Brands on Pinterest with Awesome Marketing Strategies
Sometimes the best way to get inspired is by seeing what’s currently working for others, so we’ve found 12 successful brands on Pinterest with awesome marketing strategies. Social media networks like Pinterest have blown up the landscape with their excellent, engaging, go-to-market strategies to get better users. Most businesses with social media presence have also […]
How to Design The Perfect Pin to Go Viral on Pinterest in 2021
Do you want to know how to design the perfect pin to go viral? Pinterest is currently one of the most valuable social media tools. With more than 487 million people using Pinterest monthly, it is no surprise the most businesses insist on a presence. Pinterest helps users find ideas that inspire their future purchases. For businesses, […]
Instagram Video: The Ultimate Guide to Posts, Stories, Live, and IGTV
Instagram video has become a trending topic ever since the head of the platform announced that it was no longer a photo-sharing app. And this trend isn’t going anywhere, recently Tik Tok just surpassed 3 billion downloads globally — the first non-facebook app to reach this milestone. More statistics prove that video is the fastest-growing segment of digital advertising, […]
Digital Marketing Courses to Elevate Your Skills Today
Digital marketing courses are a great way to help you and your team stay on top of the latest marketing strategies that you can apply in your job or business. As technology evolves, we also need to keep up with current knowledge as what you know 3 years ago may not necessarily be applicable now. […]
Triggered Emails: Everything Marketers need to know
Triggered emails are the secret weapon to many digital marketers in 2021. Sending relevant emails is the key to increasing conversions and yielding more ROI. Your subscribers are receiving hundreds of emails every day, and therefore, it is extremely important to stand out. The emails you send must be useful to the prospect and well-aligned […]
How to Respond to Negative Social Media Comments: Agency Edition
When managing a brand’s online profiles, it’s best to have a conversation with everyone involved on how to respond to negative social media comments. As an agency, you may not have all of the quick answers available to these negative comments and might require some processes put into place in order to assist that user […]
A Marketer’s Guide to The LGBTQ Community In 2021
A marketer’s guide to the LGBTQ community is necessary for producing diverse and inclusive marketing strategies that matter in 2021. At some point in your content creation process, you’ve searched through stock photos and may have struggled to find an image that is both diverse and inclusive to all types of people in your target […]
Out of Office: Planning Content When You’re Going on Vacation
Planning content when you’re going on vacation can be stressful when you manage multiple client’s accounts. Social media marketers and employees in digital marketing agencies are always ‘on’ with their work. As everyone knows, social media never sleeps, which means hard-working individuals that manage business accounts and track metrics on social media hardly get any […]