How do you feel about your current social media marketing efforts? Is your business simply there to have a pressence or do you have a full strategy in place? With over 53% of the world’s population on social media, it’s critical that your business has an effective social media strategy that helps you reach your intended audience. Businesses should […]
Category Archives: Digital Marketing
7 Tips For A Successful Transition To A New Marketing Agency
The transition to a new marketing agency can feel overwhelming, but it doesn’t have to be! At the end of the day, business is business — if you don’t feel a good connection to your current agency, whether it’s due to a difference in values or stagnant results — it’s time to change. When it […]
LinkedIn Marketing: Create A Winning Content Marketing Plan
Is your business fully taking advantage of LinkedIn marketing? With more than 756 million active users in 2020, LinkedIn’s expanded from a networking site for professionals to one of the top social media platforms. As you may know, each social media platform has its own set of unwritten rules as to what is and is not acceptable — and […]
Content Marketing Campaigns: 10 Questions To Ask Yourself
Content marketing campaigns are vastly discussed by marketers, and only a few people know how to implement it in practice. Some consider it a magical button that opens access to endless streams of leads and grateful customers. Others perceive it as an overrated trend or even a complete waste of time. But still, everyone agrees […]
How To Develop A Winning Content Marketing Funnel in 2021
In an ideal world, anyone who has ever heard of your company would become your client. The truth is only a few out of hundreds and thousands become clients. Why this happens is described by the classic marketing metaphor — the sales funnel. The idea is simple: the closer to the deal — the fewer […]
Why Your Editorial Calendar Is Not Your Content Marketing Strategy
Have you been wondering why your editorial calendar is not your content marketing strategy? Maybe you didn’t even realize they aren’t the same thing, but it’s not your fault! Content marketing has been moving at the speed of light in recent years. It’s no wonder some businesses often use the terms’ content marketing strategy and […]
9 Stats That Will Make You Want To Invest In Content Marketing
In this competitive B2B marketing landscape, businesses have been turning towards building out extensive content marketing programs as the solution. But, still some marketers struggle to prove it’s value to their companies decision makers. We’ve got your back and have put together 9 stats that will make anyone want to invest in content marketing. Most […]
Email Design Best Practices to Up Your Email Marketing Game
Email template builders are gaining immense popularity with each passing day. They have made the tasks of the email marketing team easier. Email operations have got much more streamlined with these tools in place. You don’t have to worry much about the design guidelines in such ready-made templates. However, when you need to design a […]
Hiring a Digital Marketing Agency in a Post-Pandemic World
Hiring a digital marketing agency in a post-pandemic world might be the solution to getting the most out of your marketing efforts? Regardless of the industry, every business was forced to make shifts in their marketing activities, with a strong focus on digital. The global digital ad spend is expected to reach $389.29 billion in […]
Content Marketing and Content Strategy: Are They The Same?
Content strategy and content marketing are wholly interconnected with each other. However, they are different. As a digital marketing agency, the differences between content marketing and strategy must remain fresh in the background, and you adapt by using them to your benefit. Content marketing needs an excellent content strategy. Hold up. Wait. What does this […]