Incremental ROAS or iROAS (Incremental Return on Ad Spend) is the newer method of calculating performance indicators in marketing campaigns. Marketers across the globe prefer this more recent performance indicator. The logic behind iROAS is quite simple – if the brand gains a higher revenue than the ad spend used in customer acquisition, then the […]
Category Archives: Sales
The Expert Guide to Relationship Marketing for Unshakeable Brand Loyalty
In order to flourish in a post-pandemic economy, businesses need to focus on relationship marketing. Finding customers can be hard, and keeping them even harder. Everyone wants to minimize churn in their business, but how do you keep customers coming around? It can feel like no matter the marketing ploys put in place, the offers, and […]
Advertising Mistakes That Annoy Consumers & How To Fix Them
Advertising mistakes are bound to happen. But, is it entirely the advertiser or marketers fault? A large-scale study of ads on eBay found that brand search ad effectiveness was overestimated by up to 4,100%. A similar analysis of Facebook ads threw up a number of 4,000%. Platform measurement errors dramatically affect the decisions marketers make on their campaign management. […]
Top Lead Generation Software for Marketing Agencies
One of the biggest trends in marketing is the increased use of lead generation software. According to recent reports, 80% of marketers that use automation software drive increased leads (as much as 451% more), and that 77% of them convert more leads than those that don’t use automation. Therefore, marketers are looking for new lead generation software […]
8 Tactics for Delivering Omnichannel Customer Support
Did you know that companies with omnichannel customer engagement strategies retain on average 89% of their customers? This is compared to a 33% customer retention rates for companies with weak omnichannel strategies. As industry professionals, we’ve all gained plenty of insight from our years in marketing. This article includes information that is relevant to you […]
Make Money on Social Media in 2021: 8 Easy Ideas
You don’t need to be a genius or a celebrity to make money on social media. In fact, more and more regular people are jumping on this medium to make a living. Especially in this COVID-era wherein everyone is advised to stay indoors, all you need to have is a computer and an Internet connection, […]
25 Digital Marketing Call-to-Action Examples You Can’t Help But Click
An effective digital marketing call-to-action (CTA) eliminates confusion. As a marketer, you’re very familiar with CTA’s but may not realize the magnitude of importance they hold in today’s digital market. Consumers are overwhelmed with brand messages every day. A constant cascade of videos, images, and text that promise to solve their every problem. The outcome? […]
Twitter Conversations: New Trends and Insights for 2021
Twitter conversations are happening all the time, and the topics of discussion are continually changing. For brands, it can be difficult to foster conversations that spark true conversation. But, one tweet has the potential to go viral and put your brand in front of millions of users worldwide. All it takes is one person hitting […]
Digital Authenticity in 2021: How to Build More Authentic Relationships in Business
Digital authenticity has been put on the back burner for many marketers who have been focused exclusively on using data-driven tactics to drive traffic. As Google’s algorithms become more intelligent and intuitive, marketers switched tactics to focus more on brand personality. Winning the love of consumers is not easy. Businesses are always in search of […]
The Only Online Reputation Management Cheatsheet You’ll Ever Need
Online reputation management has been a hot topic in the world of marketing and PR for years. Traditional marketing methods still work. Great service. Good value. Brilliant products. Word-of-mouth. Brand recognition. They’re undeniably effective. But every single one of them has been usurped by a new method: online reputation management. Many of today’s consumers wouldn’t drink […]