Digital authenticity has been put on the back burner for many marketers who have been focused exclusively on using data-driven tactics to drive traffic. As Google’s algorithms become more intelligent and intuitive, marketers switched tactics to focus more on brand personality. Winning the love of consumers is not easy. Businesses are always in search of […]
Category Archives: Content Marketing
The Only Online Reputation Management Cheatsheet You’ll Ever Need
Online reputation management has been a hot topic in the world of marketing and PR for years. Traditional marketing methods still work. Great service. Good value. Brilliant products. Word-of-mouth. Brand recognition. They’re undeniably effective. But every single one of them has been usurped by a new method: online reputation management. Many of today’s consumers wouldn’t drink […]
How Brands Can Get More Followers on TikTok in 2021
Brand’s have been wondering how they can get more followers on TikTok and take advantage of its 689 million monthly active users worldwide. Although the app had originally been deemed for a younger audience, the number of US adults using TikTok has risen over the past few years with no sign of slowing down. For reference, it took Instagram […]
Digital Asset Management: Is It Necessary for a Marketing Agency Client’s Success?
Digital asset management will continue to grow exponentially as digital content creation and sharing increase. With more brands turning to marketing agencies to support and grow their digital initiatives, the need for organizing and pulling multiple digital assets across various brands becomes more prominent. Your clients want to be able to find specific content pieces, […]
12 Successful Brands on Pinterest with Awesome Marketing Strategies
Sometimes the best way to get inspired is by seeing what’s currently working for others, so we’ve found 12 successful brands on Pinterest with awesome marketing strategies. Social media networks like Pinterest have blown up the landscape with their excellent, engaging, go-to-market strategies to get better users. Most businesses with social media presence have also […]
How to Design The Perfect Pin to Go Viral on Pinterest in 2021
Do you want to know how to design the perfect pin to go viral? Pinterest is currently one of the most valuable social media tools. With more than 487 million people using Pinterest monthly, it is no surprise the most businesses insist on a presence. Pinterest helps users find ideas that inspire their future purchases. For businesses, […]
Instagram Video: The Ultimate Guide to Posts, Stories, Live, and IGTV
Instagram video has become a trending topic ever since the head of the platform announced that it was no longer a photo-sharing app. And this trend isn’t going anywhere, recently Tik Tok just surpassed 3 billion downloads globally — the first non-facebook app to reach this milestone. More statistics prove that video is the fastest-growing segment of digital advertising, […]
Digital Marketing Courses to Elevate Your Skills Today
Digital marketing courses are a great way to help you and your team stay on top of the latest marketing strategies that you can apply in your job or business. As technology evolves, we also need to keep up with current knowledge as what you know 3 years ago may not necessarily be applicable now. […]
How to Respond to Negative Social Media Comments: Agency Edition
When managing a brand’s online profiles, it’s best to have a conversation with everyone involved on how to respond to negative social media comments. As an agency, you may not have all of the quick answers available to these negative comments and might require some processes put into place in order to assist that user […]
A Marketer’s Guide to The LGBTQ Community In 2021
A marketer’s guide to the LGBTQ community is necessary for producing diverse and inclusive marketing strategies that matter in 2021. At some point in your content creation process, you’ve searched through stock photos and may have struggled to find an image that is both diverse and inclusive to all types of people in your target […]