Is your business fully taking advantage of LinkedIn marketing? With more than 756 million active users in 2020, LinkedIn’s expanded from a networking site for professionals to one of the top social media platforms. As you may know, each social media platform has its own set of unwritten rules as to what is and is not acceptable — and […]
Monthly Archives: June 2021
Content Marketing Campaigns: 10 Questions To Ask Yourself
Content marketing campaigns are vastly discussed by marketers, and only a few people know how to implement it in practice. Some consider it a magical button that opens access to endless streams of leads and grateful customers. Others perceive it as an overrated trend or even a complete waste of time. But still, everyone agrees […]
How To Develop A Winning Content Marketing Funnel in 2021
In an ideal world, anyone who has ever heard of your company would become your client. The truth is only a few out of hundreds and thousands become clients. Why this happens is described by the classic marketing metaphor — the sales funnel. The idea is simple: the closer to the deal — the fewer […]
Why Your Editorial Calendar Is Not Your Content Marketing Strategy
Have you been wondering why your editorial calendar is not your content marketing strategy? Maybe you didn’t even realize they aren’t the same thing, but it’s not your fault! Content marketing has been moving at the speed of light in recent years. It’s no wonder some businesses often use the terms’ content marketing strategy and […]
9 Stats That Will Make You Want To Invest In Content Marketing
In this competitive B2B marketing landscape, businesses have been turning towards building out extensive content marketing programs as the solution. But, still some marketers struggle to prove it’s value to their companies decision makers. We’ve got your back and have put together 9 stats that will make anyone want to invest in content marketing. Most […]
Digital Marketing Agency Blunders: 5 Mistakes You Don’t Want to Make
Digital marketing agency blunders happen! Mistakes are an integral and rather unpleasant part of life. This also applies to marketing. As the number of different marketing campaigns increases, so do the chances of flaws and blunders appearing in them. As an owner or a specialist of a digital marketing agency, you may find some of […]
Email Design Best Practices to Up Your Email Marketing Game
Email template builders are gaining immense popularity with each passing day. They have made the tasks of the email marketing team easier. Email operations have got much more streamlined with these tools in place. You don’t have to worry much about the design guidelines in such ready-made templates. However, when you need to design a […]
Hiring a Digital Marketing Agency in a Post-Pandemic World
Hiring a digital marketing agency in a post-pandemic world might be the solution to getting the most out of your marketing efforts? Regardless of the industry, every business was forced to make shifts in their marketing activities, with a strong focus on digital. The global digital ad spend is expected to reach $389.29 billion in […]