Content marketing campaigns are vastly discussed by marketers, and only a few people know how to implement it in practice. Some consider it a magical button that opens access to endless streams of leads and grateful customers. Others perceive it as an overrated trend or even a complete waste of time. But still, everyone agrees […]
Category Archives: Content Marketing
How To Develop A Winning Content Marketing Funnel in 2021
In an ideal world, anyone who has ever heard of your company would become your client. The truth is only a few out of hundreds and thousands become clients. Why this happens is described by the classic marketing metaphor — the sales funnel. The idea is simple: the closer to the deal — the fewer […]
Why Your Editorial Calendar Is Not Your Content Marketing Strategy
Have you been wondering why your editorial calendar is not your content marketing strategy? Maybe you didn’t even realize they aren’t the same thing, but it’s not your fault! Content marketing has been moving at the speed of light in recent years. It’s no wonder some businesses often use the terms’ content marketing strategy and […]
9 Stats That Will Make You Want To Invest In Content Marketing
In this competitive B2B marketing landscape, businesses have been turning towards building out extensive content marketing programs as the solution. But, still some marketers struggle to prove it’s value to their companies decision makers. We’ve got your back and have put together 9 stats that will make anyone want to invest in content marketing. Most […]
Email Design Best Practices to Up Your Email Marketing Game
Email template builders are gaining immense popularity with each passing day. They have made the tasks of the email marketing team easier. Email operations have got much more streamlined with these tools in place. You don’t have to worry much about the design guidelines in such ready-made templates. However, when you need to design a […]
Hiring a Digital Marketing Agency in a Post-Pandemic World
Hiring a digital marketing agency in a post-pandemic world might be the solution to getting the most out of your marketing efforts? Regardless of the industry, every business was forced to make shifts in their marketing activities, with a strong focus on digital. The global digital ad spend is expected to reach $389.29 billion in […]
Content Marketing and Content Strategy: Are They The Same?
Content strategy and content marketing are wholly interconnected with each other. However, they are different. As a digital marketing agency, the differences between content marketing and strategy must remain fresh in the background, and you adapt by using them to your benefit. Content marketing needs an excellent content strategy. Hold up. Wait. What does this […]
How To Explain Content Marketing To Anyone: A Step-by-Step Guide
Content marketing has been around for countless years. But, with more businesses increasing their online marketing budgets and shifting their focus to digital — we learned that many people are just getting started on scaling their content marketing efforts. For those in that category – or those who encounter misperceptions or misunderstanding about what exactly […]
25 Free Design Tools to Create Stunning Visual Content
For digital marketers, creating stunning visual assets for content marketing is part of the daily grind. Here we’ve collected the 25 best free design tools that could help you create the most beautiful visual content for your clients. Amidst all the high prices of digital products, there are still awesome free design tools that you […]
The Complete Guide on How to Start a Podcast in 2022
Have you listened to a podcast and thought, “Hey, this seems easy! I can talk non-stop about my field of interest too!” If you’ve always wanted to start a podcast but have no idea where to start, you’ve come to the right place. This easy-to-learn tutorial will help you through the process of creating your […]