B2B content marketing measurement allows marketers to understand the impact of their efforts and optimize campaigns for better engagement and more effectively attribute ROI. With so much competition online, it’s crucial for your business and your clients to maximize your existing efforts. There is always opportunities to test your online marketing to ensure that you are […]
Author Archives: Brittany Garlin
White Label Marketing Services: 7 Ideas To Resell & Make More Money
White label marketing services are a fast-track approach to becoming a “full-service” marketing agency. As your agency starts to grow and more clients ask for additional services, you can find yourself struggling to accommodate their needs on your own. Digital marketing is still growing and with new attribution models coming into play, achieving a full-funnel […]
Outsourcing Social Media: 6 Questions To Ask Yourself
How do you feel about your current social media marketing efforts? Is your business simply there to have a pressence or do you have a full strategy in place? With over 53% of the world’s population on social media, it’s critical that your business has an effective social media strategy that helps you reach your intended audience. Businesses should […]
7 Tips For A Successful Transition To A New Marketing Agency
The transition to a new marketing agency can feel overwhelming, but it doesn’t have to be! At the end of the day, business is business — if you don’t feel a good connection to your current agency, whether it’s due to a difference in values or stagnant results — it’s time to change. When it […]
Why Your Editorial Calendar Is Not Your Content Marketing Strategy
Have you been wondering why your editorial calendar is not your content marketing strategy? Maybe you didn’t even realize they aren’t the same thing, but it’s not your fault! Content marketing has been moving at the speed of light in recent years. It’s no wonder some businesses often use the terms’ content marketing strategy and […]
9 Stats That Will Make You Want To Invest In Content Marketing
In this competitive B2B marketing landscape, businesses have been turning towards building out extensive content marketing programs as the solution. But, still some marketers struggle to prove it’s value to their companies decision makers. We’ve got your back and have put together 9 stats that will make anyone want to invest in content marketing. Most […]
Content Marketing and Content Strategy: Are They The Same?
Content strategy and content marketing are wholly interconnected with each other. However, they are different. As a digital marketing agency, the differences between content marketing and strategy must remain fresh in the background, and you adapt by using them to your benefit. Content marketing needs an excellent content strategy. Hold up. Wait. What does this […]
7 Essential Questions To Ask Before Hiring a Marketing Agency
If your business is considering outsourcing your marketing to an agency, it can be overwhelming knowing where to start with it all, especially if you’ve never worked with an agency before. On the other hand, you may have worked with an unqualified agency in the past and been burned by a negative experience. So, how […]
5 Services Every Marketer Should Outsource To Save Big On Money & Time
Business owners have to deal with a lot of the expenses related to running the company. They eventually start believing that doing everything alone is better than getting someone to do it for you. Simple everyday tasks like filing, noting down accounts, making invoices, keeping track of employee leaves, scheduling and creating posts for social […]
How To Outsource Content Marketing Without Losing Your Brand Voice
Small and large brands always face the problem of wanting to do everything themselves. It isn’t possible to keep doing everything on your own. Sometimes, you need to delegate work in order to scale up. Delegating work to your teams – internally and externally helps get the job done in time. Internal teams are those […]