Advertising mistakes are bound to happen. But, is it entirely the advertiser or marketers fault? A large-scale study of ads on eBay found that brand search ad effectiveness was overestimated by up to 4,100%. A similar analysis of Facebook ads threw up a number of 4,000%. Platform measurement errors dramatically affect the decisions marketers make on their campaign management. […]
Category Archives: Productivity
8 Tactics for Delivering Omnichannel Customer Support
Did you know that companies with omnichannel customer engagement strategies retain on average 89% of their customers? This is compared to a 33% customer retention rates for companies with weak omnichannel strategies. As industry professionals, we’ve all gained plenty of insight from our years in marketing. This article includes information that is relevant to you […]
Customer Retention Softwares to Boost Your Revenue
82% of organizations agree that customer retention costs less than customer acquisition. Most businesses’ bottom line is to increase sales and boost profits in the most cost-effective solutions. There are two ways to achieve this: by attracting new consumers or by retaining old ones. Often, newbie entrepreneurs rely on the first option, but this approach has […]
The Best Marketing Automation Software for Agencies in 2021
The best marketing automation software for agencies automates repetitive marketing tasks to allow more time for higher priority activities. Credit card failures, wrong tracking, over or underspending, consuming data pulls — we’ve all experienced it. But automation is no longer the future — it’s here now. If you’re not yet using automation to improve efficiency […]
Digital Asset Management: Is It Necessary for a Marketing Agency Client’s Success?
Digital asset management will continue to grow exponentially as digital content creation and sharing increase. With more brands turning to marketing agencies to support and grow their digital initiatives, the need for organizing and pulling multiple digital assets across various brands becomes more prominent. Your clients want to be able to find specific content pieces, […]
Best Email Marketing Tools for Small Businesses in 2021
There is no shortage of email marketing tools for small businesses, with no indication of slowing down. With an overlapping buffet of purpose-built solutions that carry out virtually any conceivable task make it all the more difficult for marketers to decide what technology can truly enhance their marketing effectively and within their budget. Email marketing […]
Performance-based Marketing: 11 Tools You Can Use
Effective marketing strategies are essential in every business. Whether it is email marketing, SEO, or content marketing, they help businesses increase their revenue and achieve their goals. Performance-based marketing is slowly rising to the occasion because of how effective it is in selling products and services. For those who are not familiar with this type […]
Triggered Emails: Everything Marketers need to know
Triggered emails are the secret weapon to many digital marketers in 2021. Sending relevant emails is the key to increasing conversions and yielding more ROI. Your subscribers are receiving hundreds of emails every day, and therefore, it is extremely important to stand out. The emails you send must be useful to the prospect and well-aligned […]
Out of Office: Planning Content When You’re Going on Vacation
Planning content when you’re going on vacation can be stressful when you manage multiple client’s accounts. Social media marketers and employees in digital marketing agencies are always ‘on’ with their work. As everyone knows, social media never sleeps, which means hard-working individuals that manage business accounts and track metrics on social media hardly get any […]
Outsource Instagram Marketing: 5 Strategic Areas of Focus
Many businesses outsource Instagram marketing to a vetted team so that they can stay competitive and utilize the network to their fullest advantage. Over the past few years, Instagram has transformed from a platform for demonstrating status and achievements into a valuable social network for businesses. Instagram is the perfect channel to reach a massive […]