More businesses are relying on digital marketing to drive brand awareness and sales, but is this invested time and resources in content marketing driving ROI? Marketers have continually heard that “content is king”, but that phrase could not be more accurate than in today’s unprecedented times. Content marketing costs 62% less than traditional marketing and […]
Category Archives: Recommendations
Marketers on the new normal: Riley Welch, CEO at social media agency 92Social
Recent research has shown that 61% of marketers are altering their short-term media strategy. However, only 9% are making long-term changes. Riley Welch is CEO and Founder at 92Social. How is a company that manages brands’ social media marketing being affected by the pandemic? We connected with Riley to find out. Please describe your job: […]
#FeatureFriday with Femmely Marketing on The Ultimate Guide to Empathy-Based Marketing
The guide to empathy-based marketing has been difficult with the rise of marketing automation. As many marketers have turned to automation to increase productivity and efficiency – they’re losing the emotional aspect that builds lasting relationships with their consumers. Forrester Consulting found, “65 percent of marketers struggle to employ emotional marketing as they turn to […]
The Complete Guide to Building Credibility as an Agency
Many brands have incorporated digital as a key part of their marketing strategy – however, there is still a huge percentage of businesses that have been slow to embrace this change. As a marketer, especially one working at an agency, this may not seem relevant to you at all – but, I’m here to tell […]
#FeatureFriday with Caliber Brand Strategy + Content Marketing on B2B Content Marketing in 2020
This week we joined forces with Caliber Brand Strategy + Content Marketing to share their expert knowledge on B2B content marketing in 2020. Figures published by data intelligence company PredictHQ indicate that in February alone, concerns about the coronavirus led to a 500% surge in cancellations and postponements of significant events. Assuming that many marketers will have some […]
#FeatureFriday with i4 Solutions on Insights into Conversion Rate Optimization and Reviews
Now is the time for your business to take advantage of conversion rate optimization and reviews to enhance improve branding as more buyers shift to digital. According to Michael Nathanson, an analyst at MoffettNathanson, with companies widely expected to slash marketing budgets, the ad industry could see nearly $26 billion in lost revenue, or a […]
The Power of Branding During A Pandemic
As many agencies are putting marketing plans on hold and freezing spend – the power of branding during a pandemic is becoming more prominent. Bradley Johnson wrote, “the economy needs marketers and marketing”, recalling General Motors’ “Keep America Rolling” campaign in 2001. As an agency, it can be unnerving as clients begin to pause campaigns […]
How To Navigate Marketing During The Coronavirus
With the uncertainty of the coronavirus businesses have begun scrambling to navigate the pandemic. Large organizations and small businesses are facing challenging times as the economic impact of the coronavirus starts to hit. Companies will need to adjust their current work flow process and business strategy to make it through these trying times. Stephen Hawking […]
Creating Meaningful Connections Through Personal Selling
Technology has allowed us to improve productivity in business dramatically and collect anything we want through big data analytics. With all of this information at our fingertips, we’re faced with a new problem – respecting consumer’s privacy while still giving them a personalized experience. That’s where creating meaningful connections through personal selling comes in – […]
#FeatureFriday with Play Media on How To Conduct A Keyword Analysis
This week we joined forces with Play Media to share their expert knowledge on how to conduct a keyword analysis. Our past features have focused on the happy marriage of marketing and sales and the ultimate guide to video marketing. As a member of the Agency Vista marketing team regularly contributing content to our site, I […]