You don’t need to be a genius or a celebrity to make money on social media. In fact, more and more regular people are jumping on this medium to make a living. Especially in this COVID-era wherein everyone is advised to stay indoors, all you need to have is a computer and an Internet connection, […]
Category Archives: Digital Marketing
The Best Marketing Automation Software for Agencies in 2021
The best marketing automation software for agencies automates repetitive marketing tasks to allow more time for higher priority activities. Credit card failures, wrong tracking, over or underspending, consuming data pulls — we’ve all experienced it. But automation is no longer the future — it’s here now. If you’re not yet using automation to improve efficiency […]
Creative September Marketing Ideas [+ Examples]
Coming up with creative September marketing ideas can be a struggle. Most of us are coming out of “vacation mode” and into a very busy time of year. It can feel like consumers have already seen every kind of back-to-school or fall fashion ad. Those cute fall puns that you have been googling have already […]
25 Digital Marketing Call-to-Action Examples You Can’t Help But Click
An effective digital marketing call-to-action (CTA) eliminates confusion. As a marketer, you’re very familiar with CTA’s but may not realize the magnitude of importance they hold in today’s digital market. Consumers are overwhelmed with brand messages every day. A constant cascade of videos, images, and text that promise to solve their every problem. The outcome? […]
Twitter Conversations: New Trends and Insights for 2021
Twitter conversations are happening all the time, and the topics of discussion are continually changing. For brands, it can be difficult to foster conversations that spark true conversation. But, one tweet has the potential to go viral and put your brand in front of millions of users worldwide. All it takes is one person hitting […]
Digital Authenticity in 2021: How to Build More Authentic Relationships in Business
Digital authenticity has been put on the back burner for many marketers who have been focused exclusively on using data-driven tactics to drive traffic. As Google’s algorithms become more intelligent and intuitive, marketers switched tactics to focus more on brand personality. Winning the love of consumers is not easy. Businesses are always in search of […]
How Brands Can Get More Followers on TikTok in 2021
Brand’s have been wondering how they can get more followers on TikTok and take advantage of its 689 million monthly active users worldwide. Although the app had originally been deemed for a younger audience, the number of US adults using TikTok has risen over the past few years with no sign of slowing down. For reference, it took Instagram […]
Customer Criticism: How to Respond to Criticism Effectively
Customer criticism is an opportunity to collect information about their needs, opinions, attitudes, and beliefs. With more platforms available to customers to leave their online reviews, it’s no doubt that businesses could get receive a wave of customer criticism. And although you may not want to follow up on these messages, you could hurt your […]
Digital Asset Management: Is It Necessary for a Marketing Agency Client’s Success?
Digital asset management will continue to grow exponentially as digital content creation and sharing increase. With more brands turning to marketing agencies to support and grow their digital initiatives, the need for organizing and pulling multiple digital assets across various brands becomes more prominent. Your clients want to be able to find specific content pieces, […]
Best Email Marketing Tools for Small Businesses in 2021
There is no shortage of email marketing tools for small businesses, with no indication of slowing down. With an overlapping buffet of purpose-built solutions that carry out virtually any conceivable task make it all the more difficult for marketers to decide what technology can truly enhance their marketing effectively and within their budget. Email marketing […]