Category Archives: Digital Marketing

The Social Selling Playbook: What Is Social Selling And How You Can Do It Right with Social Listening

Social selling is an essential part of any modern-day sales and marketing plan. It fuses the power and global reach of social media marketing with the personable approach of direct sales, giving you the best of both worlds. Plus, the results are there too. A recent study conducted by Sales for Life shows that for every $1 invested in social […]

#FeatureFriday with Said Digital on How to Improve Your Ad Spend with Incrementality

Wondering how to improve your ad spend with incrementality? Then you’ve come to the right place! Social media managers today are well-equipped to calculate common digital marketing KPI’s but often find themselves wondering why their overall ROI isn’t good when they’re allocating ad spend to the best ROI channels. The solution? Not looking at paid […]

5 Signs It’s Time to Hire a Marketing Agency

Scaling your businesses growth on your own can be challenging – we get that so we have put together 5 signs it’s time to hire a marketing agency. Whether you started your business because you’re a passionate creator, freedom seeker, legacy builder, or struggling survivor – managing your digital marketing in an era of constant […]

Benefits of Working with a Facebook or Google Marketing Partner

Spend less time putting out fires and more time executing through the help of a Facebook or Google marketing partner. Credit card failures, wrong tracking, over or underspending, consuming data pulls – we’ve all experienced it. And with ever-changing algorithms – it can be difficult to stay on top of trends while scaling your growth. […]

#FeatureFriday with RoadLink Digital on How to Optimize Your Customer Journey Touchpoints

Today’s savvy customers have become accustomed to being bombarded by marketing across channels, and we’re here to provide you with the solution – optimizing your customer journey touchpoints. Push marketing has become increasingly irrelevant – since it generally focuses on short term sales, building brand loyalty is difficult with an outbound strategy.  We were able […]

How to Use Empathy in Your B2B Brand Storytelling

Many marketers struggle to humanize a brand and often wonder how it’s possible to use empathy in B2B brand storytelling. Consumers have become accustomed to tuning out branded content based on the sheer volume of daily advertising that they have to deal with. In fact, Marketo, a marketing automation and software business polled more than […]

#FeatureFriday with K2 Analytics INC. on The Complete Guide to Pay-Per-Click Campaign Management

In late March and April, many advertisers noticed troubling trends dominate the SERP due to COVID-19 – which is why we have teamed up with K2 Analytics INC. to provide you with the complete guide to Pay-Per-Click campaign management. Wordstream reported that, specifically, starting the second week of April, paid search conversions rebounded to about […]

#TransformationTuesday with Ink, Inc. Creative Group on The Digital Experience Design for California Energy

Gone are those days when having a skeleton website and filling it with shallow articles stuffed with keywords worked. Today, a carefully designed website is central to succeeding online. Website design matters now more than ever, and it is one of the essentials of a good digital marketing strategy. We were able to connect with […]

Sculpt on How to Revive Your B2B Marketing Funnel with Chatbots

Buyers are demanding that their needs be met instantaneously – the solution, revive your B2B marketing funnel with chatbots. And can we blame them? Everything we do is accessible at our fingertips – from ordering food, rides, and services at the click of a button. 45% of consumers say they will switch brands if a […]