Easy access to the Internet has radically changed the criteria for choosing products and service providers. Consumers no longer need to settle for “blind” choices. They have access to online reviews from people who have already experienced the products or services offered, with just one click. Nearly nine out of ten consumers check reviews before making a […]
Category Archives: Digital Marketing
Social Media Acronyms Every Marketer Needs to Know
Social media language is sometimes wholly baffling. In the past fifteen years, social media seems to have evolved with its own language, slang, and acronyms for the simplest of words. This lingo can take a while to get used to and is constantly changing. Social media users are well aware of these acronyms and expect others to […]
TikTok Marketing: Is It A Good Fit For Your Brand?
As a marketer, we know that you’ve probably come across numerous short videos of people doing dance challenges or other short skits. You may have even created a TikTok yourself or shared a video of one with your close friends. But have you considered how you can incorporate these catchy routines into your brand or […]
How to Create Customer Personas for Hyper-Focused Audience Segmentation
If you want to be successful in marketing or create a brand worth remembering, then it is important to know your target audience. Customer personas help you visualize who your target audience should be and enable you to create messaging that your customers are more receptive to acting upon. Creating personas is a great starting […]
7 Benefits of Press Releases for Marketing Agencies
Technology and social media have changed the way people use information today. In 2020, 52% of US adults preferred getting their news from digital platforms. But even now, when most potential clients prefer to scroll through the posts on Twitter or search for new trends in the Facebook feed, press releases for marketing agencies is one of […]
Facebook Ads or Google Ads: Which is Better in 2021?
Digital marketing experts always have to field questions relating to paid advertisements. The two most prominent players in the game of PPC (Pay Per Click) advertisings are Google and Facebook. Both are incredibly effective with their outreach and are extremely easy to use. Choosing between either can be a gruelling task, and with marketing budget […]
10 Vital Steps to Create a Content Strategy for Your Business
Is your content bringing you the results you want? Probably not and you’re not alone either! According to the Content Marketing Institute, 65% of the most successful content marketers have a documented content strategy. Unsurprisingly, 86% of the least successful content marketers have no written strategy in place. In this article we are going to cover […]
How To Make Your Brand Stand Out On Social Media
If you own a business, chances are you are on social media – whether you are social media savvy or not. However, as a regular consumer, have you noticed how some brands stand out on social media while some merely exist just for the heck of it? This is because some brands don’t have a […]
SEO Hacks to Skyrocket Your Social Media Presence
We all know that SEO is crucial for any business for greater searchability and visibility in the online space. With organic search being the primary source of traffic for your website, it is essential to stay at the top of Google search results when potential clients search for you or the services you offer. But, […]
The Psychology Of Color – How Colors Helps Your Facebook Ads Convert
Colors always add aesthetics to advertisements, web pages, landing pages, and posts. Websites, online content, Facebook ads, and reels add significant importance in communicating feelings, sentiments, and emotions. Most people don’t realize that colors also play a critical role in buyer behavior and consumer decisions. Since colors impact our moods and feelings, each color holds a different […]