Gone are those days when having a skeleton website and filling it with shallow articles stuffed with keywords worked. Today, a carefully designed website is central to succeeding online. Website design matters now more than ever, and it is one of the essentials of a good digital marketing strategy. We were able to connect with […]
Category Archives: Feature Friday
Sculpt on How to Revive Your B2B Marketing Funnel with Chatbots
Buyers are demanding that their needs be met instantaneously – the solution, revive your B2B marketing funnel with chatbots. And can we blame them? Everything we do is accessible at our fingertips – from ordering food, rides, and services at the click of a button. 45% of consumers say they will switch brands if a […]
SEO Locale on the 8 SEO Myths to Let Go of
The reality is that search traffic converts 9% better than social media traffic – but you must learn the 8 SEO myths to let go of in order to achieve this. Agencies and brands spend significant time and money on improving their search traffic and web rankings, but with new SEO strategies appearing almost every […]
#FeatureFriday with Groove Jones on How to Go Viral
If you Google “how to go viral” 931 million results will appear – why is that? A viral piece of content on the internet has the ability to reach a huge international audience without having to invest a ton of money or make any extra effort. In viral marketing, the social media user is the […]
Proving That Content Marketing Can Drive ROI with Manifest Digital
More businesses are relying on digital marketing to drive brand awareness and sales, but is this invested time and resources in content marketing driving ROI? Marketers have continually heard that “content is king”, but that phrase could not be more accurate than in today’s unprecedented times. Content marketing costs 62% less than traditional marketing and […]
Marketers on the new normal: Riley Welch, CEO at social media agency 92Social
Recent research has shown that 61% of marketers are altering their short-term media strategy. However, only 9% are making long-term changes. Riley Welch is CEO and Founder at 92Social. How is a company that manages brands’ social media marketing being affected by the pandemic? We connected with Riley to find out. Please describe your job: […]
#FeatureFriday with Ink, Inc. Creative Group on The Rebrand and Digital User Experience Design for DecisionBoundaries
Today’s consumers are technologically savvy and expect businesses to deliver an engaging user experience (UX), or they’ll simply go elsewhere. We’ve all encountered websites and applications that make us want to throw our devices across the room in frustration. However, as a business, it can difficult to provide a great user experience when you’re trying […]
#FeatureFriday with Femmely Marketing on The Ultimate Guide to Empathy-Based Marketing
The guide to empathy-based marketing has been difficult with the rise of marketing automation. As many marketers have turned to automation to increase productivity and efficiency – they’re losing the emotional aspect that builds lasting relationships with their consumers. Forrester Consulting found, “65 percent of marketers struggle to employ emotional marketing as they turn to […]
#FeatureFriday with Caliber Brand Strategy + Content Marketing on B2B Content Marketing in 2020
This week we joined forces with Caliber Brand Strategy + Content Marketing to share their expert knowledge on B2B content marketing in 2020. Figures published by data intelligence company PredictHQ indicate that in February alone, concerns about the coronavirus led to a 500% surge in cancellations and postponements of significant events. Assuming that many marketers will have some […]
#FeatureFriday with i4 Solutions on Insights into Conversion Rate Optimization and Reviews
Now is the time for your business to take advantage of conversion rate optimization and reviews to enhance improve branding as more buyers shift to digital. According to Michael Nathanson, an analyst at MoffettNathanson, with companies widely expected to slash marketing budgets, the ad industry could see nearly $26 billion in lost revenue, or a […]