#TransformationTuesday with Ink, Inc. Creative Group on The Digital Experience Design for California Energy

Gone are those days when having a skeleton website and filling it with shallow articles stuffed with keywords worked. Today, a carefully designed website is central to succeeding online. Website design matters now more than ever, and it is one of the essentials of a good digital marketing strategy. We were able to connect with […]

Sculpt on How to Revive Your B2B Marketing Funnel with Chatbots

Buyers are demanding that their needs be met instantaneously – the solution, revive your B2B marketing funnel with chatbots. And can we blame them? Everything we do is accessible at our fingertips – from ordering food, rides, and services at the click of a button. 45% of consumers say they will switch brands if a […]

Proving That Content Marketing Can Drive ROI with Manifest Digital

More businesses are relying on digital marketing to drive brand awareness and sales, but is this invested time and resources in content marketing driving ROI? Marketers have continually heard that “content is king”, but that phrase could not be more accurate than in today’s unprecedented times. Content marketing costs 62% less than traditional marketing and […]

Marketers on the new normal: Riley Welch, CEO at social media agency 92Social

Recent research has shown that 61% of marketers are altering their short-term media strategy. However, only 9% are making long-term changes. Riley Welch is CEO and Founder at 92Social. How is a company that manages brands’ social media marketing being affected by the pandemic? We connected with Riley to find out. Please describe your job: […]

#FeatureFriday with Ink, Inc. Creative Group on The Rebrand and Digital User Experience Design for DecisionBoundaries

Today’s consumers are technologically savvy and expect businesses to deliver an engaging user experience (UX), or they’ll simply go elsewhere. We’ve all encountered websites and applications that make us want to throw our devices across the room in frustration. However, as a business, it can difficult to provide a great user experience when you’re trying […]

#FeatureFriday with Femmely Marketing on The Ultimate Guide to Empathy-Based Marketing

The guide to empathy-based marketing has been difficult with the rise of marketing automation. As many marketers have turned to automation to increase productivity and efficiency – they’re losing the emotional aspect that builds lasting relationships with their consumers. Forrester Consulting found, “65 percent of marketers struggle to employ emotional marketing as they turn to […]

#FeatureFriday with Caliber Brand Strategy + Content Marketing on B2B Content Marketing in 2020

This week we joined forces with Caliber Brand Strategy + Content Marketing to share their expert knowledge on B2B content marketing in 2020. Figures published by data intelligence company PredictHQ indicate that in February alone, concerns about the coronavirus led to a 500% surge in cancellations and postponements of significant events. Assuming that many marketers will have some […]

#FeatureFriday with i4 Solutions on Insights into Conversion Rate Optimization and Reviews

Now is the time for your business to take advantage of conversion rate optimization and reviews to enhance improve branding as more buyers shift to digital. According to Michael Nathanson, an analyst at MoffettNathanson, with companies widely expected to slash marketing budgets, the ad industry could see nearly $26 billion in lost revenue, or a […]