Many marketers struggle to humanize a brand and often wonder how it’s possible to use empathy in B2B brand storytelling. Consumers have become accustomed to tuning out branded content based on the sheer volume of daily advertising that they have to deal with. In fact, Marketo, a marketing automation and software business polled more than […]
Category Archives: Content Marketing
#TransformationTuesday with Ink, Inc. Creative Group on The Digital Experience Design for California Energy
Gone are those days when having a skeleton website and filling it with shallow articles stuffed with keywords worked. Today, a carefully designed website is central to succeeding online. Website design matters now more than ever, and it is one of the essentials of a good digital marketing strategy. We were able to connect with […]
Sculpt on How to Revive Your B2B Marketing Funnel with Chatbots
Buyers are demanding that their needs be met instantaneously – the solution, revive your B2B marketing funnel with chatbots. And can we blame them? Everything we do is accessible at our fingertips – from ordering food, rides, and services at the click of a button. 45% of consumers say they will switch brands if a […]
#FeatureFriday with Groove Jones on How to Go Viral
If you Google “how to go viral” 931 million results will appear – why is that? A viral piece of content on the internet has the ability to reach a huge international audience without having to invest a ton of money or make any extra effort. In viral marketing, the social media user is the […]
Proving That Content Marketing Can Drive ROI with Manifest Digital
More businesses are relying on digital marketing to drive brand awareness and sales, but is this invested time and resources in content marketing driving ROI? Marketers have continually heard that “content is king”, but that phrase could not be more accurate than in today’s unprecedented times. Content marketing costs 62% less than traditional marketing and […]
#FeatureFriday with Ink, Inc. Creative Group on The Rebrand and Digital User Experience Design for DecisionBoundaries
Today’s consumers are technologically savvy and expect businesses to deliver an engaging user experience (UX), or they’ll simply go elsewhere. We’ve all encountered websites and applications that make us want to throw our devices across the room in frustration. However, as a business, it can difficult to provide a great user experience when you’re trying […]
#FeatureFriday with Femmely Marketing on The Ultimate Guide to Empathy-Based Marketing
The guide to empathy-based marketing has been difficult with the rise of marketing automation. As many marketers have turned to automation to increase productivity and efficiency – they’re losing the emotional aspect that builds lasting relationships with their consumers. Forrester Consulting found, “65 percent of marketers struggle to employ emotional marketing as they turn to […]
#FeatureFriday with Caliber Brand Strategy + Content Marketing on B2B Content Marketing in 2020
This week we joined forces with Caliber Brand Strategy + Content Marketing to share their expert knowledge on B2B content marketing in 2020. Figures published by data intelligence company PredictHQ indicate that in February alone, concerns about the coronavirus led to a 500% surge in cancellations and postponements of significant events. Assuming that many marketers will have some […]
The Power of Branding During A Pandemic
As many agencies are putting marketing plans on hold and freezing spend – the power of branding during a pandemic is becoming more prominent. Bradley Johnson wrote, “the economy needs marketers and marketing”, recalling General Motors’ “Keep America Rolling” campaign in 2001. As an agency, it can be unnerving as clients begin to pause campaigns […]
How To Navigate Marketing During The Coronavirus
With the uncertainty of the coronavirus businesses have begun scrambling to navigate the pandemic. Large organizations and small businesses are facing challenging times as the economic impact of the coronavirus starts to hit. Companies will need to adjust their current work flow process and business strategy to make it through these trying times. Stephen Hawking […]