Stereotyping in marketing use to be a very common tactic that allowed the consumer and the advertiser to find a common language. But times are changing — consumers, first and foremost, are real people. The more you see and treat customers as real people with feelings, the more loyal they will be to your business. Here are […]
Category Archives: Content Marketing
How To Outsource Content Marketing Without Losing Your Brand Voice
Small and large brands always face the problem of wanting to do everything themselves. It isn’t possible to keep doing everything on your own. Sometimes, you need to delegate work in order to scale up. Delegating work to your teams – internally and externally helps get the job done in time. Internal teams are those […]
10 Big Mistakes to Avoid in Scheduling Social Media Content
A business account in social networks has a goal: to capture the audience, increase brand awareness, bring customers to the website, and complete an action (i.e. buying a product, sign-up for a trial). Properly scheduling social media content can increase the number of subscribers, their activity, sales growth, and brand loyalty. Agency Vista has collected […]
Top 10 Evergreen Content Ideas to Inspire Your Social Media Strategy
It is undeniable that content is an essential part of your marketing strategy. The importance of content was also confirmed as one of Google’s top three ranking factors, along with backlinks and RankBrain. Still, not every type of content will retain its value over time. Today, we will talk about evergreen content ideas and the types […]
5 Marketing Agencies That Are Killing the Social Media Game
Social media marketing is critical for all businesses. With the pandemic raging worldwide, most companies have to implement WFH (work from home) for all employees. Companies are outsourcing their marketing and social media work to agencies that are well known in the area of social media. These agencies work on behalf of the brands to […]
Top Online Tools and Applications Digital Marketers Can’t Do Without
With an overlapping buffet of purpose-built solutions that carry out virtually any conceivable, it makes it all the more difficult for marketers to decide what technology can effectively enhance their marketing. I’ve put together a list of must-have online tools that simplify and enhance work life, day in and day out. From Google Analytics to […]
The Beginner’s Guide on How to Use Pinterest for Business
There are over 200 million monthly Pinterest users worldwide, all seeking and sharing helpful, inspiring ideas on the platform. It’s time to step up your social media strategy and start using Pinterest for business! Many of us think of Pinterest as an image-sharing social media network but for the past 10 years, it has evolved into this […]
Everything You Need to Know About Clubhouse in 2021
After Instagram and TikTok, everyone was waiting for “the next big thing,” and here it is – Clubhouse. The new social network Clubhouse is currently one of the most discussed phenomena on the web. Clubhouse owes its popularity to Tesla CEO Elon Musk and Facebook founder Mark Zuckerberg, who decided to join this social media app and gave many other celebrities and […]
How To Find The Top SEO Keywords For A Digital Marketing Agency
SEO (Search Engine Optimization) is built on entering the right words into search engines. Search engines display websites based on keyword density and usefulness. The words and phrases that people use to search for online content are known as keywords for a digital marketing agency and are integral to SEO. They help narrow the criteria […]
Social Media Acronyms Every Marketer Needs to Know
Social media language is sometimes wholly baffling. In the past fifteen years, social media seems to have evolved with its own language, slang, and acronyms for the simplest of words. This lingo can take a while to get used to and is constantly changing. Social media users are well aware of these acronyms and expect others to […]