As a marketer, we know that you’ve probably come across numerous short videos of people doing dance challenges or other short skits. You may have even created a TikTok yourself or shared a video of one with your close friends. But have you considered how you can incorporate these catchy routines into your brand or […]
Category Archives: Content Marketing
7 Benefits of Press Releases for Marketing Agencies
Technology and social media have changed the way people use information today. In 2020, 52% of US adults preferred getting their news from digital platforms. But even now, when most potential clients prefer to scroll through the posts on Twitter or search for new trends in the Facebook feed, press releases for marketing agencies is one of […]
10 Vital Steps to Create a Content Strategy for Your Business
Is your content bringing you the results you want? Probably not and you’re not alone either! According to the Content Marketing Institute, 65% of the most successful content marketers have a documented content strategy. Unsurprisingly, 86% of the least successful content marketers have no written strategy in place. In this article we are going to cover […]
How To Make Your Brand Stand Out On Social Media
If you own a business, chances are you are on social media – whether you are social media savvy or not. However, as a regular consumer, have you noticed how some brands stand out on social media while some merely exist just for the heck of it? This is because some brands don’t have a […]
The Psychology Of Color – How Colors Helps Your Facebook Ads Convert
Colors always add aesthetics to advertisements, web pages, landing pages, and posts. Websites, online content, Facebook ads, and reels add significant importance in communicating feelings, sentiments, and emotions. Most people don’t realize that colors also play a critical role in buyer behavior and consumer decisions. Since colors impact our moods and feelings, each color holds a different […]
Top 6 Competitive Social Media Benchmarking Tactics to Measure Your Social Media Campaigns
Almost every business implements marketing campaigns on social media. Companies create public pages and groups, publish content, and attract subscribers in one way or another. However, not all projects measure the success of S.M.M. campaigns and their components. In fact, they can spend resources on various types of social media activity without realizing its value […]
How to Schedule Instagram Posts and Drive Better Engagement
Instagram is a global community with more than 1 billion active users. People come to Instagram looking for inspiration and ways to express themselves in the language of images. This platform allows companies to promote products and services by engaging interested people around the world. And you might be curious about how to reach this Instagram […]
What To Post On Each Social Channel To Stand Out From The Crowd
Businesses generally have a presence on multiple social networks. This desire is relatively straightforward and understandable: small and medium-size businesses often believe that the more social networks they capture, the more customers and profit they can gain. This approach does work, but on one condition: if the content is created for the audience on each platform. […]
8 Content Types Proven to Boost Audience Engagement
Content marketing is one of the most cost-effective marketing techniques (apart from email marketing) that is why brands are putting more emphasis on the quality of content that they publish. The only challenge? Is figuring out the content types that can deliver real results for your business. Before deciding on the type of content to […]
Earth Day Marketing Campaigns: Ideas and Inspiration
Earth Day marketing campaigns always carry special meaning for environmental and climate change awareness. April 22nd, 2021, will be the 51st Earth Day celebrated across the globe. Businesses worldwide get involved in digital events and activities and strive to get all customers and clients included. Earth day activists and climate warriors use this day to […]