If your client serves their customers locally, you should optimize their site for local SEO so that more people can find them. If you’ve heard the term ‘SEO,’ then you most likely are thinking of a very specific kind of optimization: the kind that involves putting keywords on pages. And while that is an important […]
Author Archives: Natalya
Everything Marketers Should Know About Content Syndication
Content syndication has existed for many years and performed very much the same role as it does today. However, over the years, its nature had to undergo specific changes to remain relevant. As the elements defining great content changed, content syndication also had to evolve. The task of a content marketer is to fill a […]
Customer Retention Softwares to Boost Your Revenue
82% of organizations agree that customer retention costs less than customer acquisition. Most businesses’ bottom line is to increase sales and boost profits in the most cost-effective solutions. There are two ways to achieve this: by attracting new consumers or by retaining old ones. Often, newbie entrepreneurs rely on the first option, but this approach has […]
Creative September Marketing Ideas [+ Examples]
Coming up with creative September marketing ideas can be a struggle. Most of us are coming out of “vacation mode” and into a very busy time of year. It can feel like consumers have already seen every kind of back-to-school or fall fashion ad. Those cute fall puns that you have been googling have already […]
Customer Criticism: How to Respond to Criticism Effectively
Customer criticism is an opportunity to collect information about their needs, opinions, attitudes, and beliefs. With more platforms available to customers to leave their online reviews, it’s no doubt that businesses could get receive a wave of customer criticism. And although you may not want to follow up on these messages, you could hurt your […]
Digital Asset Management: Is It Necessary for a Marketing Agency Client’s Success?
Digital asset management will continue to grow exponentially as digital content creation and sharing increase. With more brands turning to marketing agencies to support and grow their digital initiatives, the need for organizing and pulling multiple digital assets across various brands becomes more prominent. Your clients want to be able to find specific content pieces, […]
How to Respond to Negative Social Media Comments: Agency Edition
When managing a brand’s online profiles, it’s best to have a conversation with everyone involved on how to respond to negative social media comments. As an agency, you may not have all of the quick answers available to these negative comments and might require some processes put into place in order to assist that user […]
Outsource Instagram Marketing: 5 Strategic Areas of Focus
Many businesses outsource Instagram marketing to a vetted team so that they can stay competitive and utilize the network to their fullest advantage. Over the past few years, Instagram has transformed from a platform for demonstrating status and achievements into a valuable social network for businesses. Instagram is the perfect channel to reach a massive […]
Outsourcing Marketing for Startups: 4 Key Areas To Consider
Outsourcing marketing for startups is often a viable option to ensure timely and cost-effective development of their product. The statistics show that this business practice creates a positive impact on various businesses, most especially startups. Countless cases of outsourcing have brought companies millions of revenues. Among the world-famous corporations that began as startups and used outsourcing for […]
Outsourced Marketing Myths To Leave Behind In 2021
Outsourced marketing myths can defer businesses from finding time-saving solutions to tedious tasks. A lot of business owners find themselves struggling between keeping their marketing in-house or outsourcing it to an agency. Deloitte reported that the top reason for outsourcing (70%) is cost reduction; the second reason is flexibility (40%). Speed to market is important […]