Every year on the last Monday of May, the United States celebrates the national holiday Memorial Day. On this day, Americans honor the memory of those who died in all wars, armed conflicts, and all deceased citizens of the United States of America. Memorial Day social media posts are all about thanks to the brave […]
Author Archives: Natalya
Digital Collectibles on Instagram: What Brands and Agencies Need to Know
NFTs are slowly moving into all media spheres: from video games to metaverses. And it is only a matter of time when in some WhatsApp, a person will have not an ordinary picture but a non-fungible tokenon the avatar. So, today we are talking about digital collectibles on Instagram. A few months ago, Meta CEO […]
Marketing Automation Solutions: Top Tools to For Your Brand in 2022
Marketing automation is no longer a trend but a must-have for those who want to survive in a competitive digital era – increasing the marketing team’s effectiveness, increasing sales, and optimizing marketing activities’ budgets. In other words, for everyone. Owners of various companies are actively investing in marketing automation because it makes a profit. Moreover, […]
15 Black Friday Mistakes To Avoid This Holiday Season
If your planning isn’t good, you’re going to make a number of Black Friday mistakes that will benefit (a lot) your competitors. For stores and companies, Black Friday is a time of grandiose opportunities. Just have a look at these numbers – Black Friday 2020 (Thanksgiving plus Black Friday) raked in $14.13 billion in online sales. […]
Agency Project Management: 10 Tools You Should Consider
Is agency project management the secret weapon of a successful Q4? The busiest time of year is here for marketers and advertisers! Are you ready for all the joys that come with this time — last-minute creative changes, declined Facebook ads, credit card failures. As a vetted marketing expert, you know what’s about to come. […]
10 Spookily Effective Halloween Social Media Campaign Tricks for 2021
The spookiest time of the year is here, and we have the perfect Halloween social media content to spice up your feed! According to the National Retail Federation’s annual survey conducted by Prosper Insights & Analytics, consumer spending on Halloween-related items is expected to reach an all-time high of $10.14 billion, up from $8.05 billion in 2020. […]
10 Social Media Mockup Tools to Win the Top Clients (Free & Paid)
In 2021 it’s rare to find a marketing agency that isn’t fully invested in one technology stack or another — and social media mockup tools are no exception. With remote work here to stay, transparency is a requirement for successful collaboration. Whether you are working on website design or building social media campaigns, how you […]
Advertising Mistakes That Annoy Consumers & How To Fix Them
Advertising mistakes are bound to happen. But, is it entirely the advertiser or marketers fault? A large-scale study of ads on eBay found that brand search ad effectiveness was overestimated by up to 4,100%. A similar analysis of Facebook ads threw up a number of 4,000%. Platform measurement errors dramatically affect the decisions marketers make on their campaign management. […]
Power of UGC: Authenticity, Personalization, and Shoppers’ Trust
93% of marketers agree that consumers trust UGC (user-generated content) more than content created by brands. People trust people. User-generated content is more important than ever as a turbulent global landscape leads consumers to expect brands to show a real, more authentic face. With screentime at an all-time high, people are constantly creating and engaging with content. […]
Top Lead Generation Software for Marketing Agencies
One of the biggest trends in marketing is the increased use of lead generation software. According to recent reports, 80% of marketers that use automation software drive increased leads (as much as 451% more), and that 77% of them convert more leads than those that don’t use automation. Therefore, marketers are looking for new lead generation software […]