Most B2B marketers have a pretty good sense of what they’re doing. They understand their target audience — they know how to use social media and digital advertising, and they can spot a false fact from a mile away. However, there’s one area where most B2B marketers fall short: insights. Insights are your secret weapon […]
Category Archives: Digital Marketing
Does Pantone’s Color of the Year Matter to Marketers?
Do you remember an iconic scene from The Devil Wears Prada (2006) where Meryl Streep’s character performs a monologue about Andy’s lumpy blue sweater? But, of course, it was not blue – it was cerulean! This specific color was announced as Pantone’s Color of the Year for 2000. Today, in 2022, Pantone has chosen a […]
Web3 Marketing Strategy for Brands and Agencies
Imagine a new type of Internet that understands precisely everything you type and what you ask it to, whether by text, voice, or otherwise, in which all the content you consume is adapted for you more than ever before. Now we are at the turning point of a new stage in the evolution of the […]
TikTok Hashtags That You Can Easily Copy & Paste
TikTok hashtags play an essential role in the success of your video, being a helpful tool for navigating through content. When used correctly, hashtags can boost your visibility on the platform and get higher engagement rates. This post will explore whether hashtags help on TikTok, which popular TikTok hashtags to copy and paste for your […]
The Psychology Behind Colors and Its Importance for Content Marketers
You just finished writing a 2,500-word blog post. Phew. You’re exhausted. As you work through your quality assurance checklist, you may notice that you are missing a call-to-action (CTA) at the bottom of your post. You browse through your current iterations of CTA buttons and land on two options with the same copy: one is […]
Boosting Your Marketing Strategy With User-generated Content
Of course, each brand needs to develop a user-friendly website, overcome all the Magento 2 migration challenges (or similar ones on another platform), and dedicate enough attention to SEO, advertising, and other promotion methods. These steps allow you to attract new customers and expand the range of the potential audience. However, you should also remember […]
When Is The Best Time to Post on TikTok Today?
The truth is that there is no one-size-fits-all formula. Figuring out the optimal posting time on TikTok can be tricky since your specific content, target audience, and when they are awake matter. We have looked more closely at TikTok and analyzed the latest research data to help you out here. This post will cover a […]
Highest Paying Affiliate Program for Marketers in 2022
According to Vox, a micro-influencer, defined as someone with 10,000 to 50,000 followers, can earn anywhere between $40,000 and $100,000 per year. If you’re wondering which is the top affiliate program for marketers, you’re in the right place! Affiliate programs aren’t just dedicated to TikTok influencers pushing t-shirt merch. There are a number of marketing tools […]
How Much Does TikTok Pay for Views [+ How to Monetize Your Account]
Influencer’ is now a popular career choice of an overwhelming majority of Gen Z. With TikTok, being a platform with tremendous potential and an audience about to reach 1.8 billion users by the end of 2022, it is easier than ever to do what you love and be compensated while doing it. What is in […]
7 G2 Alternatives for Marketing Software: Features + Pricing
With new brands and products hitting the market daily, review platforms are great tools for software vendors and their customers. While G2 Crowd is a trusted source that helps software companies sell more products and business professionals make better technology decisions, you may also want to investigate G2 alternatives to find your perfect solution. Agency […]