In case you didn’t attend, one of the biggest platforms in the social media space held a conference to discuss key platform updates and trends. Pinterest Presents gathered legendary speakers to give marketers a glimpse into everything they need to go big on the app this year. Although this event has already happened, the Agency […]
Category Archives: Customer Retention
Social Media Marketing: 10 Trends to Expect in 2022 And Beyond
2021 was another huge year for social media marketing trends. TikTok solidified itself within the mainstream while the old guard innovated on their tried and tested formulas to keep pace. Social media certainly shows no signs of slowing down, both as a commute time killer and perhaps as the greatest marketing platform in the world. But […]
Review Collection Strategy: The Ultimate Guide for Agencies
As a consumer, you’re familiar with websites such as TripAdvisor and Yelp to help sway your purchasing decision. But, the influence of customer reviews isn’t subject to just one industry. Whether your marketing agency has reviews, or you’re just getting started, implementing a review collection strategy is an invaluable asset to your business. The key […]
8 Time-Saving Email Newsletter Tips and Tricks in 2022
Have newsletters not really been a priority for your business? Let’s be honest; most marketers tend to put their email campaigns on the backburner and let automated (or outdated) processes run the show. This is understandable since more than 40% of marketers saw budget cuts to email since the pandemic. But, engagement and site traffic can start […]
5 Signs Your Agency’s Marketing Needs To Be Automated in 2022
Are you passionate about improving your agency’s marketing and growth in 2022? Does managing your current clientele leave you with no time for your own marketing needs? Are you struggling to rank for keywords relevant to your unique offering? If you answered ‘yes’ to any of the questions above, your agency might need to automate […]
5 Upcity Alternatives for Marketing Agencies in 2022
Have you been looking to evaluate Upcity alternatives for your marketing agency? Then you’re in the right place. Google processes over 3.5 billion searches per day, and that number is only growing! The keyword ‘marketing agency’ has about 1,580,000,000 search results on Google alone. If you’re lucky enough to have your business rank on the first […]
A Marketer’s Guide To Interpreting Incremental ROAS in 2021
Incremental ROAS or iROAS (Incremental Return on Ad Spend) is the newer method of calculating performance indicators in marketing campaigns. Marketers across the globe prefer this more recent performance indicator. The logic behind iROAS is quite simple – if the brand gains a higher revenue than the ad spend used in customer acquisition, then the […]
The Expert Guide to Relationship Marketing for Unshakeable Brand Loyalty
In order to flourish in a post-pandemic economy, businesses need to focus on relationship marketing. Finding customers can be hard, and keeping them even harder. Everyone wants to minimize churn in their business, but how do you keep customers coming around? It can feel like no matter the marketing ploys put in place, the offers, and […]
Power of UGC: Authenticity, Personalization, and Shoppers’ Trust
93% of marketers agree that consumers trust UGC (user-generated content) more than content created by brands. People trust people. User-generated content is more important than ever as a turbulent global landscape leads consumers to expect brands to show a real, more authentic face. With screentime at an all-time high, people are constantly creating and engaging with content. […]
Top Lead Generation Software for Marketing Agencies
One of the biggest trends in marketing is the increased use of lead generation software. According to recent reports, 80% of marketers that use automation software drive increased leads (as much as 451% more), and that 77% of them convert more leads than those that don’t use automation. Therefore, marketers are looking for new lead generation software […]